"calming" App Store Keywords Research Case | ASOTools
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"calming" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “calming” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “adivina”, “range finder”, “world around”, “as roma”, “heart beat”, “notifying”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “calming” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword calming from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calming apps 33 14 250+ 117
the calming app 33 30 250+ 132
calming music 31 6 250+ 79
calming app 25 14 250+ 129
calming sounds 20 10 250+ 99

The search volume of the core keyword calming in Google App Store reached 38, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 128 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My oasis: calming, relaxing & stress relief game peaceful 33 27
2
AntiStress, Relaxing, Anxiety & Stress Relief Game anxious 46 8
3
Calm - Meditate, Sleep, Relax calm 54 51
4
Antistress - relaxation toys stressful 51 20
5
CONNECTION - Calming and Relaxing Game nightgate ≤5 30
6
Wysa: stress, depression & anxiety therapy chatbot therapist 50 16
7
Sleep Sounds - Relax & Sleep, Relaxing sounds imsoniac 56 61
8
SpinTree 3D: Relaxing & Calming Tree growing game spintree - tap tap tree ≤5 17
9
Galaxy Particles - Calm game relaxing galaxy - relax game ≤5 30
10
Free Calm Sleep: Improve your Sleep for Free meditation sleep 36 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
i 72 30 249 242
beby shart 68 30 250+ 136
drty 63 59 250+ 242
butterflys 61 5 250+ 63
looped game 60 33 250+ 173

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Eyes: Scary Thriller - Creepy Horror Game العين 58 22
2
YouTube TV - Watch & Record Live TV you tuoby 100 30
3
IMVU: Avatar Virtual life game 3d. Chat and Social imvu 63 43
4
YouCam Perfect - Best Photo Editor & Selfie Camera youcom 39 30
5
Fruit Ninja® fruiy 56 17
6
Snapchat snapchat 83 46
7
I Love Hue Too i love hue too 12 26
8
Roblox roblocxx 88 63
9
I Love Hue i love hue 19 29
10
Subway Surfers sbay 90 65

These five keywords: “i”, “beby shart”, “drty”, “butterflys”, “looped game”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Eyes: Scary Thriller - Creepy Horror Game”, “YouTube TV - Watch & Record Live TV”, “IMVU: Avatar Virtual life game 3d. Chat and Social”, “YouCam Perfect - Best Photo Editor & Selfie Camera”, “Fruit Ninja®”, “Snapchat”, “I Love Hue Too”, “Roblox”, “I Love Hue”, “Subway Surfers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “calming”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “calming