"html & css" App Store Keywords Research Case | ASOTools
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"html & css" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “html & css” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cargurus”, “textplus”, “citations”, “ak-47”, “pictures to pdf”, “fridge”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “html & css” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword html & css from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
html css 26 5 250+ 37
learning html and css 6 3 249 45
learn html and css 6 3 249 41
html css website inspector 6 30 250+ 60
html/css website inspector 6 30 250+ 57

The search volume of the core keyword html & css in Google App Store reached 33, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HTML & CSS Basics html css codes ≤5 2
2
Web Development (HTML, CSS) html & css bootcamp ≤5 30
3
Learn CSS css 40 44
4
Learn HTML html 5 27 5
5
WebCode - ide for html, css and javascript html5 and css3 editor ≤5 30
6
W3Schools w3school 42 12
7
Easy HTML - HTML, JS, CSS editor & viewer js editor and viewer ≤5 4
8
HTML,CSS,PHP,JS Tutorials php watch ≤5 30
9
Web Development (HTML,CSS,JS) website designing 41 7
10
HTML Code Play html code 23 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bootstrapping 58 53 250+ 218
hmtl 55 7 250+ 62
learn 53 88 250+ 213
learned 53 38 250+ 239
learns 53 33 250+ 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learning Bootstrap 4 - Tutorial bootstrap 37 22
2
Bootstrap 4 bootstrap 3 26 23
3
W3Schools w3school 42 12
4
Bootstrap Tutorial offline . bootstrap 3 tutorial offline ≤5 30
5
Bootstrap Code Play bootstrap apps ≤5 30
6
Code Cheat Sheets - Programming References cheatsheet 27 19
7
HTML EDITOR,AngularJ,Bootstrap bootstrap 37 22
8
Programming Hero: Coding Just Got Fun (beta) coding game 30 18
9
Bootstrap 4 tutorial offline. learn bootstrap 4 learn bootstrap 4 offline ≤5 5
10
Spiral Roll rroll 56 52

These five keywords: “bootstrapping”, “hmtl”, “learn”, “learned”, “learns”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Learning Bootstrap 4 - Tutorial”, “Bootstrap 4”, “W3Schools”, “Bootstrap Tutorial offline .”, “Bootstrap Code Play”, “Code Cheat Sheets - Programming References”, “HTML EDITOR,AngularJ,Bootstrap”, “Programming Hero: Coding Just Got Fun (beta)”, “Bootstrap 4 tutorial offline. learn bootstrap 4”, “Spiral Roll”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “html & css”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “html & css