"calculator" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “calculator” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “theatres”, “a10s”, “barber shop”, “huly”, “sunarp”, “bank”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “calculator” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword calculator from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calculator‰ 80 19 250+ 133
morgage calculator 68 2 250+ 26
mortgages calculator 68 1 250+ 23
bmicalculator 66 4 250+ 19
calculators 61 17 250+ 150

The search volume of the core keyword calculator in Google App Store reached 80, its difficulty level reached 93, and the number of apps related to it reached 250+, among them, there are 148 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calculator culator 83 92
2
Samsung Calculator cacilator 83 21
3
Calculator Plus Free ann coulter 45 56
4
Stylish Calculator Free - CALCU™ c a l c u 83 19
5
Simple Calculator مشین حساب 19 12
6
Calculator Lock – Video Lock & Photo Vault – HideX कोलकाता 26 21
7
Calculator with Percentage (Free) calculator with percentage 60 10
8
iCalculator - iOS Calculator, iPhone Calculator mini räknare 39 13
9
Calculator - Photo Vault & Video Vault hide photos calculator+ app 36 30
10
ClevCalc - Calculator clavicle 41 47

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
culator 83 92 250+ 147
cluckulator 83 51 250+ 219
couklater 83 24 250+ 151
coculater 83 22 250+ 156
cacilator 83 21 250+ 150

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calculator couklater 83 24
2
Samsung Calculator cacilator 83 21
3
Calculator Plus Free ann coulter 45 56
4
Simple Calculator مشین حساب 19 12
5
iCalculator - iOS Calculator, iPhone Calculator mini räknare 39 13
6
Calculator circulate 23 23
7
Calculator canulator 83 19
8
Calculator Lock – Video Lock & Photo Vault – HideX कोलकाता 26 21
9
Calculator jacalito 7 30
10
Calculator calculator hd ≤5 8

These five keywords: “culator”, “cluckulator”, “couklater”, “coculater”, “cacilator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Calculator”, “Samsung Calculator”, “Calculator Plus Free”, “Simple Calculator”, “iCalculator - iOS Calculator, iPhone Calculator”, “Calculator”, “Calculator”, “Calculator Lock – Video Lock & Photo Vault – HideX”, “Calculator”, “Calculator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “calculator”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “calculator