"burpees" App Store Keywords Research Case | ASOTools
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"burpees" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “burpees” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hotstar download”, “urban dictionar”, “surah yassin”, “moringa”, “sigamos”, “labradoodle”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “burpees” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword burpees from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
burpees workout 18 11 250+ 140
burpees challenge 11 6 250+ 104
burpees - 30 days workout plan ≤5 30 250+ 214
burpees workout for women ≤5 5 250+ 129
50 burpees challenge ≤5 4 250+ 107

The search volume of the core keyword burpees in Google App Store reached 51, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Burpee workout burpee 39 18
2
Burpees Workout burpees workout 18 11
3
Bodyweight Workout at Home sportsman 34 32
4
30 Day Burpee Challenge Free 30 day burpee fitness challenges pro ≤5 22
5
Burpee Workout : 30 Day Burpees Challenge 50 burpees challenge ≤5 4
6
100 Burpees 30 day challenge 100 burpees challenge ≤5 30
7
Squat for Everyone|Squat Burpees Workout Challenge burpees workout 18 11
8
30 Day Burpee Challenge burpee be stronger ≤5 30
9
Burpee Workout : 30 Day Burpees Challenge PRO 30 day burpee fitness challenges pro ≤5 22
10
Penalty Burpees burpees app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
planet fittness 66 18 249 119
7 61 77 250+ 91
pelaton 61 44 250+ 214
liam hemsworth 58 25 250+ 210
cross fitt 58 18 250+ 166

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Planet Fitness planet fitness 66 25
2
Planet Fitness Virtual Trainer plante fitness 66 20
3
GoFit: Free Fitness Home Based Workout App fitbod 26 46
4
FitOn - Free Fitness Workouts & Personalized Plans fiton 37 19
5
Planet Fitness Australia planet fitness australia ≤5 30
6
Calorie Counter - MyFitnessPal my fitness pal 58 20
7
Map My Fitness Workout Trainer map my 36 27
8
Pro Gym Workout (Gym Workouts & Fitness) simeon panda 31 30
9
mywellness mywellness 32 3
10
PF Panama planet fitness app usa ≤5 30

These five keywords: “planet fittness”, “7”, “pelaton”, “liam hemsworth”, “cross fitt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Planet Fitness”, “Planet Fitness Virtual Trainer”, “GoFit: Free Fitness Home Based Workout App”, “FitOn - Free Fitness Workouts & Personalized Plans”, “Planet Fitness Australia”, “Calorie Counter - MyFitnessPal”, “Map My Fitness Workout Trainer”, “Pro Gym Workout (Gym Workouts & Fitness)”, “mywellness”, “PF Panama”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “burpees”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “burpees