"bridal makeup" App Store Keywords Research Case | ASOTools
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"bridal makeup" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bridal makeup” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “filhos”, “pag ibig”, “bmce direct”, “gage”, “marvil”, “cayenne”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bridal makeup” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bridal makeup from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bridal makeup games with many levels 2020 ≤5 6 250+ 135
new bridal makeup games 2020 pakistan ≤5 6 250+ 128
makeup games for girls bridal shopping ≤5 5 250+ 128
girls games 2020 new games makeup bridal ≤5 5 250+ 127
bridal makeup and dress up games for girls ≤5 5 250+ 122

The search volume of the core keyword bridal makeup in Google App Store reached 39, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wedding Makeup Artist Salon elaborate 43 39
2
Bridal Makeup Photo Editor 💄 bridal beauty ≤5 2
3
Indian wedding love with arrange marriage games indian wedding 28 24
4
Blondie Bride Perfect Wedding bridely 45 4
5
Hijab Wedding Makeup And Salon permainan barbie dandan hijab ≤5 6
6
Wedding Day Makeup Artist maleup 60 26
7
Indian Wedding Makeup Salon indian wedding makeup salon app ≤5 4
8
Indian Wedding Makeup hint kızı giydirme ve makyaj oyunları 2020 ≤5 6
9
Traditional Wedding Salon - Makeup & Dress up Game traditional wedding 19 5
10
Bridally - Wedding Makeup Photo Editor Beauty app bridally - wedding makeup photo editor 2019 ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
maleup 60 26 250+ 165
makup 60 22 250+ 154
mankeup 60 21 250+ 138
makeups 60 13 250+ 118
jewellery 56 54 249 16

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wedding Day Makeup Artist wedding day 28 14
2
YouCam Makeup - Selfie Editor & Magic Makeover Cam maketip 61 63
3
Make-Up Me make up 60 27
4
MakeupPlus - Your Own Virtual Makeup Artist mekeup 60 24
5
Perfect Makeup 3D perfecto's ≤5 25
6
Pretty Makeup - Beauty Photo Editor Selfie Camera pretty 46 62
7
Eye Art: Perfect Makeup Artist eye makeup 39 29
8
Unicorn Makeup Dress Up Artist unicorn princess dress up ≤5 4
9
Lip Art Makeup Artist game art 26 25
10
Sephora - Buy Makeup, Cosmetics, Hair & Skincare saphora 72 42

These five keywords: “maleup”, “makup”, “mankeup”, “makeups”, “jewellery”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wedding Day Makeup Artist”, “YouCam Makeup - Selfie Editor & Magic Makeover Cam”, “Make-Up Me”, “MakeupPlus - Your Own Virtual Makeup Artist”, “Perfect Makeup 3D”, “Pretty Makeup - Beauty Photo Editor Selfie Camera”, “Eye Art: Perfect Makeup Artist”, “Unicorn Makeup Dress Up Artist”, “Lip Art Makeup Artist”, “Sephora - Buy Makeup, Cosmetics, Hair & Skincare”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bridal makeup”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bridal makeup