"bridal" App Store Keywords Research Case | ASOTools
×

"bridal" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bridal” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “paris match”, “paints”, “long division”, “emisoras colombianas”, “韓国語翻訳”, “cookbook”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bridal” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bridal from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
david bridals 50 45 249 210
bridal shop 45 8 250+ 78
bridals 45 2 250+ 38
davids bridal 41 8 250+ 60
bridal makeup 39 10 250+ 85

The search volume of the core keyword bridal in Google App Store reached 32, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bridal Shop - Wedding Dresses bridal shop 45 8
2
Super Wedding Stylist 2020 Dress Up & Makeup Salon free fashion games 9 14
3
Dream Wedding Planner - Dress & Dance Like a Bride wedding planer 41 8
4
Bridal Bouquet Builder bridal bouquet builder 6 7
5
Blondie Bride Perfect Wedding bridely 45 4
6
Girl Wedding Dress : Royal bridal suit editor bridals 45 2
7
Bridal Suite Photo Editor bridal suite photo editor ≤5 1
8
Azazie: Wedding & Bridesmaid & Flower Girl Dresses bridesmaids dresses 48 2
9
Royal Bridal Mehndi Designs Pedicure Manicure Spa mandy game ≤5 23
10
Bridal Suit Photo editor_Girl Wedding dress editor fancy dress photo editor 2020 ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bird 60 77 250+ 86
fonzen 60 52 250+ 224
frozens 60 10 250+ 82
f r o z e n 60 9 250+ 72
angry birds 59 32 250+ 141

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bird fbird 56 62
2
Angry Birds 2 angry birds 59 32
3
Bird Land Paradise: Pet Shop Game, Play with Bird bird games 29 12
4
Audubon Bird Guide birds 48 41
5
Bird BnB bird bnb 9 24
6
Stacky Bird: Hyper Casual Flying Birdie Game slippy bird 48 33
7
Bird Life a rainbow bird ≤5 27
8
Merlin Bird ID by Cornell Lab merlim 53 46
9
Angry Birds Dream Blast - Toon Bird Bubble Puzzle angry birds dream blast 17 22
10
Square Bird titmouse 28 50

These five keywords: “bird”, “fonzen”, “frozens”, “f r o z e n”, “angry birds”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bird”, “Angry Birds 2”, “Bird Land Paradise: Pet Shop Game, Play with Bird”, “Audubon Bird Guide”, “Bird BnB”, “Stacky Bird: Hyper Casual Flying Birdie Game”, “Bird Life”, “Merlin Bird ID by Cornell Lab”, “Angry Birds Dream Blast - Toon Bird Bubble Puzzle”, “Square Bird”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bridal”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bridal