"loan" App Store Keywords Research Case | ASOTools
×

"loan" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “loan” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “servicenow”, “old school runescape”, “geocash”, “shoppers drug mart”, “sailor moon”, “сбербанк”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “loan” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword loan from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calculator loan 55 3 250+ 31
car loan calculation 53 2 250+ 30
car loan calculators 53 1 250+ 32
car calculator loan 53 1 250+ 24
auto loan cal 51 5 250+ 28

The search volume of the core keyword loan in Google App Store reached 49, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Borrow Money: Payday Advance – Personal Loan App loans 48 42
2
Instant Loan - Installment Loans For Bad Credit installment loans 31 6
3
Payday Loans Online - Borrow Money With Our Bear payday loans 44 15
4
Cash Advance USA - Borrow Money Installment Loans loan lenders 12 3
5
Bat Loan - payday loans & cash advance online loan personal 50 6
6
LoanPro Bad Credit Loans & Cash Advance App icredit 23 30
7
EZLoans - Payday Advance: loan money before payday pay check advance 13 8
8
sokoloan - Fast Loan, Quick Online Cash in Nigeria quick loan 35 8
9
CashMama- Instant Personal Loan App Online credemi 33 41
10
Cash Advance: Get Payday Loans - Personal Loan payday app 7 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
unemployed 70 22 249 114
mortgages calculator 68 1 250+ 23
encash app 60 16 249 115
afterpay 58 35 249 193
citizens 55 42 250+ 29

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AZUI - Arizona Unemployment Benefits azui 34 37
2
Loan For Unemployed - FAQ & Tips loans for unemployed australia ≤5 4
3
Unemployment go program unemployment ≤5 16
4
Go Program Way2Go Card way2go card 42 33
5
MD Unemployment for Claimants unemployment 53 18
6
PUA Unemployement pandemic unemployment assistance 38 14
7
UI Claimant ui online 47 25
8
JOBS4TN jobs4tn 41 42
9
EmployNV employnv 30 42
10
Gov Benefits corporate benefits 31 11

These five keywords: “unemployed”, “mortgages calculator”, “encash app”, “afterpay”, “citizens”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AZUI - Arizona Unemployment Benefits”, “Loan For Unemployed - FAQ & Tips”, “Unemployment”, “Go Program Way2Go Card”, “MD Unemployment for Claimants”, “PUA Unemployement”, “UI Claimant”, “JOBS4TN”, “EmployNV”, “Gov Benefits”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “loan”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “loan