"breakfast food" App Store Keywords Research Case | ASOTools
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"breakfast food" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “breakfast food” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gatekeeper”, “antler”, “izurvive”, “edit photo app”, “practice”, “newfoundland”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “breakfast food” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword breakfast food from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
amy breakfast food maker while playing house ≤5 30 250+ 103
make my breakfast food ≤5 30 250+ 68
breakfast club food maker ≤5 30 250+ 61
breakfast cooking food chef ≤5 8 250+ 134
breakfast food maker 2 ≤5 11 250+ 140

The search volume of the core keyword breakfast food in Google App Store reached 34, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Breakfast Food Recipe! beacon food 12 22
2
BreakFast Food Maker - Kitchen Cooking Mania Game amy breakfast food maker while playing house ≤5 30
3
Healthy Breakfast Food Maker - Chef Cooking Game breakfast cooking food chef ≤5 8
4
Breakfast Maker: Cooking Games with Toast & Bacon breakfast games 8 11
5
Breakfast Cooking - Healthy Morning Snacks Maker อาหารเช้า 28 11
6
Breakfast Food Maker-Kitchen Cooking games breakfast food maker kitchen ≤5 30
7
Breakfast Story: chef restaurant cooking games 顺丰小当家 ≤5 28
8
Breakfast recipes offline app free, Brunch recipes brunch recipes 21 3
9
Sweet Pancake Maker - Breakfast Food Cooking Game dentelle et chocolat crêperie ≤5 30
10
How To Draw Breakfast Food Easy kolay çizim fikirleri adım adım ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
door dash 73 32 250+ 164
twco bell 72 38 249 210
urber eat 72 38 249 178
uberfood 72 35 249 178
ubrreats 72 34 248 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
DoorDash - Food Delivery food 69 86
2
DoorDash - Driver doordasher 51 37
3
DoorDash Order Manager doordash order manager app ≤5 30
4
Coupons For Doordash - NEW Offer & Deals 75% OFF???? doordash free delivery ≤5 30
5
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 35
6
DASH Delivery Services delivery dash challenge ≤5 30
7
Uber Eats: Order Food Delivery uber eats 74 30
8
All in One Food Delivery App | Order Food Online jollebe 55 18
9
Coupons For Doordash - Hot Discount, Food Delivery doordadh ≤5 19
10
DoorDash Coupon Deals - Save Money on DoorDash doordaah 68 7

These five keywords: “door dash”, “twco bell”, “urber eat”, “uberfood”, “ubrreats”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “DoorDash - Food Delivery”, “DoorDash - Driver”, “DoorDash Order Manager”, “Coupons For Doordash - NEW Offer & Deals 75% OFF????”, “Grubhub: Local Food Delivery & Restaurant Takeout”, “DASH Delivery Services”, “Uber Eats: Order Food Delivery”, “All in One Food Delivery App | Order Food Online”, “Coupons For Doordash - Hot Discount, Food Delivery”, “DoorDash Coupon Deals - Save Money on DoorDash”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “breakfast food”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “breakfast food