"breakfast" App Store Keywords Research Case | ASOTools
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"breakfast" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “breakfast” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “w a r t s”, “login facebook”, “video downloader facebook”, “gardeners”, “razer”, “app stores”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “breakfast” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword breakfast from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
healthy breakfasts 43 1 250+ 49
bed and breakfast 38 24 248 156
breakfast recipes 38 22 250+ 50
the breakfast club 37 41 250+ 206
wendy's breakfast menu 36 48 249 238

The search volume of the core keyword breakfast in Google App Store reached 51, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ASMR Breakfast breakfast cereal 26 30
2
Breakfast Cooking - Healthy Morning Snacks Maker อาหารเช้า 28 11
3
Breakfast Recipes healthy breakfasts 43 1
4
Breakfast Food Recipe! breakfast food 34 6
5
Breakfast recipes offline app free, Brunch recipes brunch recipes 21 3
6
Breakfast Maker: Cooking Games with Toast & Bacon big breakfast 21 18
7
Breakfast Cooking Mania breakfast cafe 14 8
8
Breakfast Story: chef restaurant cooking games 顺丰小当家 ≤5 28
9
Breakfast Maker - Cooking games breakfast food games ≤5 7
10
Breakfast Recipes breakfast casseroles 34 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
uher eat 72 30 248 196
bussfeed 61 48 250+ 226
buzz feed 61 32 250+ 178
oanera 60 50 250+ 233
dinners 60 7 250+ 60

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coupons for Uber Eats Food Delivery & Promo Codes cupom desconto uber eats 16 8
2
Uber Eats Orders orders 35 45
3
Just Eat UK - Takeaway Delivery just eat 57 27
4
Just Eat France - Food Delivery allo resto 26 18
5
Just Eat ES - Order Food Online just eat comida a domicilio ≤5 20
6
Bite Squad - Restaurant Food Delivery bite squad 37 33
7
BeyondMenu Food Delivery beyond menu 28 17
8
Takeaway.com - Order Food takeaways near me 46 17
9
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
10
DoorDash - Food Delivery door dash 73 32

These five keywords: “uher eat”, “bussfeed”, “buzz feed”, “oanera”, “dinners”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coupons for Uber Eats Food Delivery & Promo Codes”, “Uber Eats Orders”, “Just Eat UK - Takeaway Delivery”, “Just Eat France - Food Delivery”, “Just Eat ES - Order Food Online”, “Bite Squad - Restaurant Food Delivery”, “BeyondMenu Food Delivery”, “Takeaway.com - Order Food”, “Postmates - Local Restaurant Delivery & Takeout”, “DoorDash - Food Delivery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “breakfast”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “breakfast