"bread" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bread” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “blue light filter”, “ski doo”, “vampiros”, “octopus”, “totale”, “adivinar”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bread” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bread from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
panera breads	63	19	250+	166
paneta bread	54	47	250+	230
panera bread	53	24	249	176
panara bread	52	45	250+	226
breads	50	4	250+	23

The search volume of the core keyword bread in Google App Store reached 43, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Bread	bread winners	10	32
2		Bread Bake Shop Cookbook - Bread Maker Recipes	bread bake shop cookbook	≤5	2
3		Bread Recipe	ciabatta bread	29	38
4		Bread Recipes	bread baking	34	2
5		All Bread Recipes Offline	breads	50	4
6		Bread Kittens	bread that cat	21	36
7		Bread Run	놓치지마 정신줄	≤5	28
8		Panera Bread	panera breads	63	19
9		Bread recipes free offline app	bread baking recipes	6	30
10		Sandwich!	sandwich	52	57

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
jimmy johns	63	53	250+	229
olive garden	63	27	249	184
panera breads	63	19	250+	166
panera	61	29	249	193
bakeries	61	8	250+	61

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Jimmy John's Sandwiches	jimmy john	65	55
2		Schwan's Home Delivery	goldbelly	38	27
3		Taco Bell - For Our Fans	twco bell	72	37
4		Panera Bread	panera breads	63	19
5		Firehouse Subs App	firehouse subs	53	47
6		Arby's	arbys	58	24
7		Little Caesars	little caesars	66	49
8		Jersey Mike's	jersey mike's	56	59
9		Five Guys Burgers & Fries	five guys	58	19
10		Buffalo Wild Wings	buffalo wild wings	64	52

These five keywords: “jimmy johns”, “olive garden”, “panera breads”, “panera”, “bakeries”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Jimmy John's Sandwiches”, “Schwan's Home Delivery”, “Taco Bell - For Our Fans”, “Panera Bread”, “Firehouse Subs App”, “Arby's”, “Little Caesars”, “Jersey Mike's”, “Five Guys Burgers & Fries”, “Buffalo Wild Wings”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bread”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools