"brawl" App Store Keywords Research Case | ASOTools
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"brawl" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “brawl” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “watershed”, “tronlink”, “inside out”, “psk”, “zoo”, “polestar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “brawl” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword brawl from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
brawl stars 67 58 250+ 73
brawlhalla 56 52 248 209
brawl stats 53 12 250+ 98
brawlstars 53 9 250+ 66
nulls brawler 48 9 249 87

The search volume of the core keyword brawl in Google App Store reached 42, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Brawl Stars brawl stars 67 58
2
Badland Brawl badland brawl 19 35
3
Brawlhalla brawlhalla 56 52
4
Brawl Stats for Brawl Stars brawl stats 53 12
5
Super Brawl Universe soongebob 63 25
6
Brawl Share for Brawl Stars brawl stars screen share ≤5 4
7
Brawl Light - Simulator Brawl Stars brawl stars 147 mb ≤5 5
8
Brawl Maker for Brawl Stars brawl maker 19 13
9
Box Simulator for Brawl Stars bad simulator for brawl stars ≤5 9
10
Box Simulator for Brawl Stars боксы 38 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fortnaiter 77 30 250+ 245
brazzers 69 27 249 169
helll 68 28 249 139
h e l l o 68 30 250+ 53
brawl stars 67 58 250+ 73

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO pokman 68 29
2
Among Us among us 87 75
3
Parchisi STAR Online leura mer 77 61
4
FRAG Pro Shooter frank ocean 48 57
5
World of Tanks Blitz MMO world of tanks 50 22
6
Episode - Choose Your Story stiry 58 33
7
Audible: audiobooks, podcasts & audio stories audible 65 30
8
Football Strike - Multiplayer Soccer вудбол 60 48
9
MARVEL Contest of Champions champion 60 80
10
Roblox roblocxx 88 63

These five keywords: “fortnaiter”, “brazzers”, “helll”, “h e l l o”, “brawl stars”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Among Us”, “Parchisi STAR Online”, “FRAG Pro Shooter”, “World of Tanks Blitz MMO”, “Episode - Choose Your Story”, “Audible: audiobooks, podcasts & audio stories”, “Football Strike - Multiplayer Soccer”, “MARVEL Contest of Champions”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “brawl”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “brawl