"brain" App Store Keywords Research Case | ASOTools
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"brain" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “brain” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chat rooms”, “pixcel”, “магазинов”, “peacock”, “speedtest ookla”, “stores near me”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “brain” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword brain from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
brainly 71 48 250+ 218
brain games 48 43 250+ 158
brainstormer 48 27 249 138
brainpop 46 36 250+ 196
brainpop jr 42 34 250+ 200

The search volume of the core keyword brain in Google App Store reached 51, its difficulty level reached 82, and the number of apps related to it reached 250+, among them, there are 117 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Brain Out – Can you pass it? braim 53 33
2
Brain Test: Tricky Puzzles brain games 48 43
3
Brain Test 2: Tricky Stories vrain test 2 31 30
4
Who is? Brain Teaser & Riddles riddles 49 58
5
Lumosity: Brain Training animosity 41 30
6
Brain It On! - Physics Puzzles bring it on 28 47
7
Brain Wash - Amazing Jigsaw Thinking Game brian masters 43 40
8
NeuroNation - Brain Training & Brain Games cerebral 30 17
9
Super Brain Plus - Keep your brain active brain puzzlers 16 16
10
Braindom: Tricky Puzzles, Brain Games Brain Tests braindom 30 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamess 75 57 250+ 244
teste 73 35 250+ 172
cleverness 68 62 250+ 235
suolongo 66 30 250+ 30
easy 65 84 250+ 127

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Piano Games Mini: Music Instrument & Rhythm بالموسيقى 34 37
2
Run Forrest Run - New Games 2020: Running Games! forest gump 56 38
3
Temple Run الألعاب 61 60
4
Car Games Revival: Car Racing Games for Kids gamss 56 55
5
Pictoword: Fun Word Games & Offline Brain Game ganes for free 44 52
6
Games Hub - Play Fun Free Games iwatch games free ≤5 25
7
New Home - Match 3 Games Free with Bonuses 2020 match 3 games free 9 14
8
Bike Race Free - Top Motorcycle Racing Games bike race 48 32
9
Racing in Car 2 free. games. download 58 58
10
Cooking Joy - Super Cooking Games, Best Cook! super cooking 24 15

These five keywords: “gamess”, “teste”, “cleverness”, “suolongo”, “easy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Piano Games Mini: Music Instrument & Rhythm”, “Run Forrest Run - New Games 2020: Running Games!”, “Temple Run”, “Car Games Revival: Car Racing Games for Kids”, “Pictoword: Fun Word Games & Offline Brain Game”, “Games Hub - Play Fun Free Games”, “New Home - Match 3 Games Free with Bonuses 2020”, “Bike Race Free - Top Motorcycle Racing Games”, “Racing in Car 2”, “Cooking Joy - Super Cooking Games, Best Cook!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “brain”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “brain