"the hill" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the hill” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aemt”, “wigan”, “asl”, “carpal tunnel”, “chroma key”, “kg grams”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the hill” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the hill from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
the hills	56	14	250+	76
king of the hill	34	32	250+	180
betrayal at house on the hill	27	41	249	225
the herald rock hill	16	30	249	241
the hills church	7	12	246	85

The search volume of the core keyword the hill in Google App Store reached 48, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		The Hill	garnet hill	≤5	30
2		Hill Climb Racing	jonah hill	51	58
3		Down the hill 2	moto stunt up hill rider	≤5	30
4		Down the hill	go down the hill	≤5	30
5		The Hill News	the hill news app	≤5	30
6		The Hill	the hill sda	≤5	30
7		Racing the Hill	he declined game	≤5	24
8		Hill Climb Racing 2	lauryn hill	45	49
9		The Hills Church	the hills	56	14
10		Dirt Trucker 2: Climb The Hill	dirt trucker 2 climb the hill	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
juegos	64	63	250+	248
العاب	62	64	250+	249
game download	58	60	250+	248
games downloading	58	60	250+	247
jimart	58	60	250+	244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Subway Surfers	games	77	93
2		Temple Run	الألعاب	61	60
3		Geometry Dash Lite	geometry dash	58	28
4		Hill Climb Racing	jonah hill	51	58
5		Super Machino go: world adventure game	말이오	18	42
6		Papers Grade, Please!	papers	41	55
7		slither.io	oi	61	42
8		Granny	granny	57	69
9		Fruit Ninja®	spiel	51	59
10		Fun Race 3D	fun games	52	52

These five keywords: “juegos”, “العاب”, “game download”, “games downloading”, “jimart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Temple Run”, “Geometry Dash Lite”, “Hill Climb Racing”, “Super Machino go: world adventure game”, “Papers Grade, Please!”, “slither.io”, “Granny”, “Fruit Ninja®”, “Fun Race 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the hill”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools