"blocks" App Store Keywords Research Case | ASOTools
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"blocks" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “blocks” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “autoestima”, “ultramen”, “cricketing”, “myfitnesspal”, “owes”, “mobile track”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “blocks” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword blocks from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
roblocks 68 33 250+ 193
rowblocks 60 32 250+ 183
ro blocks 59 28 250+ 172
add blocks 51 21 250+ 158
blocks · 50 20 250+ 151

The search volume of the core keyword blocks in Google App Store reached 51, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 157 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Block Puzzle block 51 87
2
Wood Block Puzzle - Free Classic Block Puzzle Game blocks · 50 20
3
Block! Hexa Puzzle™ játékok 38 52
4
Block Puzzle game block 29 17
5
Block Craft 3D: Building Simulator Games For Free micraff 78 30
6
Wood Block Puzzle wood block 29 35
7
Blockscapes blockades 24 33
8
Wood Block Puzzle bloke puzzle game 18 30
9
X2 Blocks - Merge Puzzle 2048 x2 45 46
10
Move the Block : Slide Puzzle cross fingers 11 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
minecraftif 78 54 250+ 237
paicraf 78 46 250+ 237
minikaraf 78 38 249 207
minikaft 78 34 250+ 208
minde craft 78 34 250+ 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Minecraft minecraft 80 95
2
Minecraft: Education Edition мианкрафт 55 19
3
Block Craft 3D: Building Simulator Games For Free micraff 78 30
4
World Building Craft world building 26 21
5
Mini Block Craft mini cra 78 28
6
Exploration Lite Craft padovano 39 55
7
BlockBuild: Craft Your Dream World dreamworld 29 11
8
Exploration Craft 3D exploring 37 42
9
LokiCraft loki 40 30
10
WorldCraft: 3D Build & Craft miand craft 78 23

These five keywords: “minecraftif”, “paicraf”, “minikaraf”, “minikaft”, “minde craft”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Minecraft”, “Minecraft: Education Edition”, “Block Craft 3D: Building Simulator Games For Free”, “World Building Craft”, “Mini Block Craft”, “Exploration Lite Craft”, “BlockBuild: Craft Your Dream World”, “Exploration Craft 3D”, “LokiCraft”, “WorldCraft: 3D Build & Craft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “blocks”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “blocks