"birthday wishes" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birthday wishes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “parabens”, “foxtrot”, “battlefield”, “paraná”, “rtv”, “taylor swift”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “birthday wishes” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birthday wishes from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
wishes happy birthday | 66 | 3 | 250+ | 59 |
birthday wishes for friends | 60 | 3 | 250+ | 43 |
birthday wishes for a sister | 56 | 2 | 250+ | 39 |
birthday wishes for brother | 55 | 2 | 250+ | 38 |
birthday wishes for best friends | 53 | 7 | 249 | 56 |
The search volume of the core keyword birthday wishes in Google App Store reached 49, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Birthday Wishes Messages | birth day quote | 51 | 4 | |
2 |
|
Birthday Wishes, Messages, Poems & Greetings | b-day wishes | 70 | 3 |
3 |
|
Birthday Wishes Images | birthday images | 43 | 9 |
4 |
|
All Type Birthday Wishing SMS | birthday wishes sms | 12 | 30 |
5 |
|
Happy Birthday Wishes & Messages | wishes happy birthday | 66 | 3 |
6 |
|
Happy Birthday Wishes - Status, Greetings & Images | बर्थडे विशेस | 23 | 3 |
7 |
|
Happy Birthday Quotes and Wishes | birthday quotes | 51 | 10 |
8 |
|
Birthday Cards & Messages - Wish Friends & Family | birthday wishes cards | 24 | 4 |
9 |
|
Happy Birthday Wishes Greetings SMS English Urdu | happy birthday wishes sms | 39 | 4 |
10 |
|
Happy Birthday Blessing 2020 | happy birthday bible verse | 18 | 4 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
wishing | 72 | 6 | 250+ | 41 |
b-day wishes | 70 | 3 | 250+ | 44 |
b'day wishes | 70 | 30 | 250+ | 40 |
birthday wish | 70 | 30 | 250+ | 15 |
wishes happy birthday | 66 | 3 | 250+ | 59 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Good Morning Images with Wishes & Quotes | good morning friend | 39 | 1 |
2 |
|
Wishing Well - Juice WRLD | wishing well | 36 | 10 |
3 |
|
Halloween wishing stickers | spooky stickers | ≤5 | 2 |
4 |
|
Happy Mother's Day Wishes Messages 2020 | mothers day greeting | ≤5 | 1 |
5 |
|
Greeting Cards & Image Maker by CreateCustomWishes | グリーティングカードとステッカー | ≤5 | 30 |
6 |
|
Wishing Quotes images | holliday quotes | ≤5 | 9 |
7 |
|
Wishing Games | wishing games | ≤5 | 12 |
8 |
|
Happy Wedding wishes quotes | بطاقة تهنئة عقد قران | ≤5 | 6 |
9 |
|
Happy Birthday Messages & Wishes | happy birthday message to my girlfriend | 6 | 2 |
10 |
|
Everyday Wishes & Blessings | everyday blessings and wishes | ≤5 | 30 |
These five keywords: “wishing”, “b-day wishes”, “b'day wishes”, “birthday wish”, “wishes happy birthday”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Good Morning Images with Wishes & Quotes”, “Wishing Well - Juice WRLD”, “Halloween wishing stickers”, “Happy Mother's Day Wishes Messages 2020”, “Greeting Cards & Image Maker by CreateCustomWishes”, “Wishing Quotes images”, “Wishing Games”, “Happy Wedding wishes quotes”, “Happy Birthday Messages & Wishes”, “Everyday Wishes & Blessings”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “birthday wishes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: