"birthday quotes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birthday quotes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “note 10 plus”, “skinse”, “anushka shetty”, “nios”, “zooming app”, “door”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “birthday quotes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birthday quotes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
birthday quotes for best friend 43 3 249 45
birthday quotes for friend 39 3 250+ 43
happy birthday quotes for sister 36 2 250+ 35
happy birthday quotes for brother 33 2 250+ 31
daughters birthday quotes 33 1 250+ 30

The search volume of the core keyword birthday quotes in Google App Store reached 51, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Birthday Quotes and Wishes happy birthday quotes for husband 26 3
2
Birthday Wishes Messages birth day quote 51 4
3
Birthday Wishes, Messages, Poems & Greetings b-day wishes 70 3
4
Happy Birthday Quotes happy birthday quotes for myself ≤5 2
5
Birthday Quotes birthday quotes and sayings offline ≤5 30
6
Birthday Quotes birthday's quotes ≤5 30
7
Birthday Wishes Status and Quotes sharechat birthday wishes ≤5 2
8
Happy Birthday Wishes & Messages wishes happy birthday 66 3
9
25000 Messages, Quotes, Status, Wishes, Poems quote message app ≤5 4
10
Special Birthday Wishes - NEW Images & Messages surprise birthday wishes app ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wishing 72 6 250+ 41
b-day wishes 70 3 250+ 44
b'day wishes 70 30 250+ 40
birthday wish 70 30 250+ 15
wishes happy birthday 66 3 250+ 59

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Good Morning Images with Wishes & Quotes good morning friend 39 1
2
Wishing Well - Juice WRLD wishing well 36 10
3
Halloween wishing stickers spooky stickers ≤5 2
4
Happy Mother's Day Wishes Messages 2020 mothers day greeting ≤5 1
5
Greeting Cards & Image Maker by CreateCustomWishes グリーティングカードとステッカー ≤5 30
6
Wishing Quotes images holliday quotes ≤5 9
7
Wishing Games wishing games ≤5 12
8
Happy Wedding wishes quotes بطاقة تهنئة عقد قران ≤5 6
9
Happy Birthday Messages & Wishes happy birthday message to my girlfriend 6 2
10
Everyday Wishes & Blessings everyday blessings and wishes ≤5 30

These five keywords: “wishing”, “b-day wishes”, “b'day wishes”, “birthday wish”, “wishes happy birthday”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Good Morning Images with Wishes & Quotes”, “Wishing Well - Juice WRLD”, “Halloween wishing stickers”, “Happy Mother's Day Wishes Messages 2020”, “Greeting Cards & Image Maker by CreateCustomWishes”, “Wishing Quotes images”, “Wishing Games”, “Happy Wedding wishes quotes”, “Happy Birthday Messages & Wishes”, “Everyday Wishes & Blessings”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “birthday quotes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “birthday quotes