"birth chart" App Store Keywords Research Case | ASOTools
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"birth chart" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birth chart” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mccoys”, “вконтакте”, “hostel”, “xdox”, “mass lottery”, “rock auto”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “birth chart” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birth chart from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
astrology birth chart 27 7 250+ 96
birth chart calculator 27 7 250+ 96
birth chart astrology 26 7 250+ 98
astrological birth charts 26 6 250+ 96
natal birth chart 21 6 250+ 96

The search volume of the core keyword birth chart in Google App Store reached 42, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 117 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AstroMatrix Birth Chart Synastry Horoscopes astrologically 55 7
2
Co–Star Personalized Astrology astrology 55 58
3
Horos - Natal Chart hórus 43 37
4
Up Astrology - Your Astrology Coach astrology coach 9 8
5
Numerology - Rediscover Your Life Purpose numerological 41 5
6
TimePassages aspects 41 27
7
Нумерология dmitry lisin ≤5 30
8
Sanctuary Astrology: Horoscope & Psychic Reading sanctuary 41 47
9
Numerologie - Secretul Numerelor astrological charts 25 6
10
Astro Mate FREE - Astrology Charts / Numerology astro danger ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pentireste 87 51 250+ 230
zonic sign 65 7 250+ 69
signs of the zodiac 65 6 250+ 62
zodiacs 65 5 250+ 49
horoscope 64 74 250+ 112

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
أفكار منزلية بسيطة 2021 اشغال يدوية 21 4
2
Test prep. for CompTIA PenTest+ PT0-001. PRO pentest+ pt0-001 ≤5 30
3
Test prep. for CompTIA PenTest+ PT0-001 pentest+ pt0-001 ≤5 30
4
CompTIA® Network+ Practice Test network + comptia 19 30
5
Mini Metro mini metro 27 27
6
PrinterOn Print Service printeron print service ≤5 10
7
Five Below five below 52 36
8
Best Fiends - Free Puzzle Game best friends 51 48
9
We Heart It we heart it 46 54
10
Learn Korean - 15,000 Words 15 000 33 30

These five keywords: “pentireste”, “zonic sign”, “signs of the zodiac”, “zodiacs”, “horoscope”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “أفكار منزلية بسيطة 2021”, “Test prep. for CompTIA PenTest+ PT0-001. PRO”, “Test prep. for CompTIA PenTest+ PT0-001”, “CompTIA® Network+ Practice Test”, “Mini Metro”, “PrinterOn Print Service”, “Five Below”, “Best Fiends - Free Puzzle Game”, “We Heart It”, “Learn Korean - 15,000 Words”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “birth chart”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “birth chart