"birth" App Store Keywords Research Case | ASOTools
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"birth" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birth” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cincinnati reds”, “trek”, “hello kity”, “pilate”, “計算機”, “download free games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “birth” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birth from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
birthday wish 70 30 250+ 15
wishes happy birthday 66 3 250+ 59
birthday wishes for friends 60 3 250+ 49
happy birthday images 58 8 250+ 67
happy birthday 56 48 250+ 89

The search volume of the core keyword birth in Google App Store reached 38, its difficulty level reached 44, and the number of apps related to it reached 249, among them, there are 58 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
GentleBirth Hypnobirthing hypnobirth 31 30
2
Pregnant Mother Simulator - Virtual Pregnancy Game pregnet 40 16
3
Help the Midwife with Birth give a birth to baby girl ≤5 4
4
ER Hospital 1- Zombie Mommy Pregnancy Games доктором 24 13
5
iBirth Pregnancy, Birth & Baby ibirth 6 17
6
Safe Pregnancy & Birth safe pregnancy and birth ≤5 30
7
Labrador Quadruplets Newborn Caring perrita embarazada 16 11
8
maternity hospital games for caring baby birth saída de maternidade 34 15
9
Girls Giving Birth elisa giving birth ≤5 25
10
Labor & Birth Guide labor and delivery 18 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bebay 90 60 250+ 239
costco 74 44 250+ 207
aldies 73 40 250+ 228
wishing 72 7 250+ 44
b-day wishes 70 3 250+ 44

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday ebaby 90 45
2
eBay Motors: Buy & Sell Cars ebay motor 56 15
3
Baby Panda’s School Bus - Let's Drive! baby bus 47 24
4
GLOW. Baby Tracker & Feeding, Diaper, Sleep Log diapering 43 24
5
Baby Panda World vivas 50 26
6
Sniper for eBay | Place automatic bids with bidbag bidders 45 6
7
VarageSale: Sell simply, buy safely. varage sale 35 21
8
Baby Games - Piano, Baby Phone, First Words baby games 46 23
9
Baby Twins - Newborn Care babys 63 22
10
Baby Panda Care baby baby 63 24

These five keywords: “bebay”, “costco”, “aldies”, “wishing”, “b-day wishes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “eBay Motors: Buy & Sell Cars”, “Baby Panda’s School Bus - Let's Drive!”, “GLOW. Baby Tracker & Feeding, Diaper, Sleep Log”, “Baby Panda World”, “Sniper for eBay | Place automatic bids with bidbag”, “VarageSale: Sell simply, buy safely.”, “Baby Games - Piano, Baby Phone, First Words”, “Baby Twins - Newborn Care”, “Baby Panda Care”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “birth”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “birth