"birds" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birds” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pilates reformer”, “buzz feed”, “7 news”, “waybill”, “планеты”, “mosfet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “birds” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birds from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
angry birds 59 31 250+ 138
birds of prey 53 25 250+ 118
angey birds 53 23 250+ 126
agry birds 53 21 250+ 124
angrey birds 53 21 250+ 121

The search volume of the core keyword birds in Google App Store reached 48, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Angry Birds 2 angry birds 59 31
2
Audubon Bird Guide audubon 29 37
3
Merlin Bird ID by Cornell Lab merlim 53 45
4
Bird Land Paradise: Pet Shop Game, Play with Bird bird games 29 11
5
Bird bird 60 78
6
Angry Birds Friends big bird 39 17
7
Birds Complete Reference Guide finches bird 26 30
8
Bird Life birdlife 16 18
9
Wild Pigeon Bird City Simulator peigion 51 24
10
Angry Birds Dream Blast - Toon Bird Bubble Puzzle gold burd 23 37

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nastgram 63 60 249 241
transformer 61 25 250+ 96
tansformers 61 16 249 138
bird 60 78 250+ 90
angry birds 59 31 250+ 138

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram insatgram 100 51
2
IGTV from Instagram - Watch IG Videos & Clips igtv 44 25
3
Angry Birds 2 angry birds 59 31
4
Instant Downloader | for Instagram تحميل برنامج انستقرام عربي الحديث ≤5 30
5
Video Downloader for Instagram & IGTV نيستكرام 65 4
6
Repost for Instagram - Regrann regann 38 43
7
VK — live chatting & free calls аконтакт 88 68
8
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font ficpok 100 71
9
DreamMapper cpap machine 43 42
10
Buttocks Workout - Hips, Legs & Butt Workout butts 50 18

These five keywords: “nastgram”, “transformer”, “tansformers”, “bird”, “angry birds”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Angry Birds 2”, “Instant Downloader | for Instagram”, “Video Downloader for Instagram & IGTV”, “Repost for Instagram - Regrann”, “VK — live chatting & free calls”, “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “DreamMapper”, “Buttocks Workout - Hips, Legs & Butt Workout”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “birds”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “birds