"bill payment" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bill payment” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xpo logistics”, “dieting”, “carryout”, “typing games”, “voot app”, “golden retriever”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “bill payment” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bill payment from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
vodafone bill payment | 43 | 15 | 249 | 93 |
electronic bill payment | 38 | 30 | 250+ | 107 |
electricity bill payment online | 36 | 4 | 250+ | 54 |
bescom bill payment | 34 | 15 | 250+ | 105 |
vodafone bill payment postpaid | 31 | 14 | 250+ | 100 |
The search volume of the core keyword bill payment in Google App Store reached 33, its difficulty level reached 8, and the number of apps related to it reached 50, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Prism Pay Bills, Money Tracker, Personal Finance | tprism | 46 | 57 | |
2 |
|
Papaya: Pay Any Bill | papaya | 45 | 32 |
3 |
|
Bills Reminder | bill reminder | 12 | 10 |
4 |
|
Money Manager App, Budget, Expense tracker & Bills | manilla | 29 | 43 |
5 |
|
Bill.com Business Payments | bill | 46 | 63 |
6 |
|
Online Electricity Bill Payment & Status App. | electricity bill payment offers | 23 | 7 |
7 |
|
BHIM UPI, Money Transfer, Recharge & Bill Payment | mobikwik | 37 | 28 |
8 |
|
doxo Bill Pay, Reminders and Payment Tracking | idaho power | 27 | 17 |
9 |
|
Bill Payment & Recharge,Wallet | icashcard | 9 | 29 |
10 |
|
Xpress Bill Pay | xpress bill pay | 26 | 17 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
netbanking hdfc bank | 80 | 48 | 249 | 198 |
netbanking hdfc | 80 | 44 | 249 | 185 |
atms | 73 | 12 | 250+ | 98 |
mobils | 72 | 61 | 249 | 241 |
mobiles | 72 | 53 | 250+ | 183 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
HDFC Bank MobileBanking: Money Transfer & Bill Pay | netbanking hdfc | 80 | 44 |
2 |
|
HDFC Bank Corporate Mobile banking | hdfc classic banking | ≤5 | 25 |
3 |
|
HDFC Bank IR | hdfc bank ir | ≤5 | 30 |
4 |
|
Net Banking App for All India - HDFC - SBI - PNB | hdfc net banking app download english | ≤5 | 25 |
5 |
|
Recharge, Pay Bills & Shop | payzapp | 25 | 21 |
6 |
|
HDFC securities MobileTrading | securities | 56 | 37 |
7 |
|
HDFC Bank e Token | snorkel | 45 | 44 |
8 |
|
HDFC Bank Investor Relations | hdfc bank ir | ≤5 | 30 |
9 |
|
Banking Recruitment (HDFC Bank): Online Mock Tests | private bank job vacancy app | ≤5 | 3 |
10 |
|
Trade Finance on Mobile | hdfc bank trade finance | ≤5 | 30 |
These five keywords: “netbanking hdfc bank”, “netbanking hdfc”, “atms”, “mobils”, “mobiles”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HDFC Bank MobileBanking: Money Transfer & Bill Pay”, “HDFC Bank Corporate Mobile banking”, “HDFC Bank IR”, “Net Banking App for All India - HDFC - SBI - PNB”, “Recharge, Pay Bills & Shop”, “HDFC securities MobileTrading”, “HDFC Bank e Token”, “HDFC Bank Investor Relations”, “Banking Recruitment (HDFC Bank): Online Mock Tests”, “Trade Finance on Mobile”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “bill payment”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: