"bike" App Store Keywords Research Case | ASOTools
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"bike" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bike” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bangladeshi news”, “barcode scan”, “recipes”, “minecraft skims”, “timelo”, “spa”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bike” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bike from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pubg mobike 73 19 250+ 121
bike shopping 58 30 250+ 110
mo bikes 55 30 249 111
dirt bikes 51 14 250+ 106
dirtbike 51 12 250+ 95

The search volume of the core keyword bike in Google App Store reached 56, its difficulty level reached 79, and the number of apps related to it reached 250+, among them, there are 164 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Touchgrind BMX 2 bmx 57 66
2
Touchgrind BMX bmmx 56 32
3
Bike Race Free - Top Motorcycle Racing Games bike race 48 32
4
Bike Mayhem Free cycle gear 38 12
5
Bike Rush cycle game 22 16
6
Bike Unchained 2 unchained 24 34
7
Mad Skills BMX 2 الدراجات 29 30
8
Bike Hop: Crazy BMX Bike Jump 3D mat hoffman 12 40
9
Bikes Hill hulls 38 39
10
Wheelie Bike 3D - BMX stunts wheelie bike riding se bike 41 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ألاعب 61 63 249 249
strava 61 27 250+ 127
downloaded games 58 60 250+ 247
gamrs 58 60 250+ 246
download free games 58 58 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Homicide Squad: New York Cases investigar 48 35
2
Spades Free free spades 26 9
3
Gladiator Heroes - Strategy and Fighting Game leonidas 41 42
4
Bike Race Free - Top Motorcycle Racing Games bike race 48 32
5
3D Pool Ball bunten 55 53
6
Spider Stickman Fighting - Supreme Warriors игрокам 9 33
7
Basketball Battle game basketball 39 30
8
Genies & Gems - Jewel & Gem Matching Adventure gems 50 67
9
Mahjong marjan 24 44
10
Bubble Shooter Rainbow - Shoot & Pop Puzzle bubble rainbow 7 30

These five keywords: “ألاعب”, “strava”, “downloaded games”, “gamrs”, “download free games”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Homicide Squad: New York Cases”, “Spades Free”, “Gladiator Heroes - Strategy and Fighting Game”, “Bike Race Free - Top Motorcycle Racing Games”, “3D Pool Ball”, “Spider Stickman Fighting - Supreme Warriors”, “Basketball Battle”, “Genies & Gems - Jewel & Gem Matching Adventure”, “Mahjong”, “Bubble Shooter Rainbow - Shoot & Pop Puzzle”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bike”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bike