"bicycling" App Store Keywords Research Case | ASOTools
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"bicycling" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bicycling” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lib”, “installing whatsapp”, “مواقيت الصلاة”, “hiroshima”, “overcooked”, “kpip”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bicycling” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bicycling from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bicycling magazine 11 5 250+ 75
toronto bicycling network ≤5 30 250+ 241
bicycling south africa ≤5 30 250+ 96
bicycling brasil ≤5 30 250+ 85
bicycling australia magazine ≤5 30 250+ 35

The search volume of the core keyword bicycling in Google App Store reached 40, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cycling - Bike Tracker ciclismo 45 9
2
Map My Ride GPS Cycling Riding map my ride 34 18
3
Strava: Track Running, Cycling & Swimming strava 61 24
4
Ride with GPS - Bike Route Planning and Navigation ride with gps 37 13
5
Bike Tracker mountain bike tracker 26 13
6
Urban Biker: My activity tracker vélo course vtt 2020 ≤5 11
7
MTB Project mountain bike 47 20
8
ENDURO Mountainbike Magazine enduro mag 7 15
9
GRAN FONDO Cycling Magazine bicycling australia magazine ≤5 30
10
Bicycling bicycling magazine 11 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
skateboarder 63 12 250+ 78
pelaton 61 46 249 215
strava 61 24 250+ 121
bicicletas 61 18 250+ 127
under armour 60 31 249 205

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skate Space skate bord 63 14
2
Skateboard Party 3 skateboards 63 18
3
Flip Skater skating board 63 16
4
Touchgrind Skate 2 scait bord 63 18
5
BMX Space bmx bikes 46 8
6
Mike V: Skateboard Party mike vallely 14 22
7
Stickman Skate Battle juegos de patoneta 16 30
8
Skateboarder Amino for Skateboard skateboard amino for skaters ≤5 30
9
Skating Freestyle Extreme 3D skateboard freestyle 9 11
10
Skateboard FE3D 2 - Freestyle Extreme 3D skating boarding games 28 13

These five keywords: “skateboarder”, “pelaton”, “strava”, “bicicletas”, “under armour”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Skate Space”, “Skateboard Party 3”, “Flip Skater”, “Touchgrind Skate 2”, “BMX Space”, “Mike V: Skateboard Party”, “Stickman Skate Battle”, “Skateboarder Amino for Skateboard”, “Skating Freestyle Extreme 3D”, “Skateboard FE3D 2 - Freestyle Extreme 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bicycling”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bicycling