"bedroom decor" App Store Keywords Research Case | ASOTools
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"bedroom decor" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bedroom decor” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “friday”, “p op”, “humos”, “bursaspor”, “skynews”, “coorg”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bedroom decor” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bedroom decor from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bedroom decoration 31 8 250+ 18
bedroom decors 31 4 250+ 45
bedroom decorating ideas 22 3 250+ 20
bedroom decor ideas 22 1 250+ 17
bedroom decoration ideas 18 4 250+ 17

The search volume of the core keyword bedroom decor in Google App Store reached 32, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Room Planner: Home Interior & Floorplan Design 3D interior design 51 39
2
Bedroom Decor Ideas bedroom decor ideas 22 1
3
Bedroom Decorating Ideas bedroom decors 31 4
4
Teenage Bedroom Designs bedrooms 48 2
5
Bedroom Decorating Ideas ???? bedroom decorating ideas 22 3
6
Bedroom Decorating Ideas decorating ideas 31 13
7
Bedroom Ideas bedroom ideas ≤5 30
8
Girl Bedroom Decoration Design bedroom decoration designs games ≤5 3
9
Homestyler - Interior Design & Decorating Ideas decorating 38 40
10
Bedroom Decoration For Girl bedroom decoration for girl 16 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cotsco 80 47 250+ 220
wayfair 70 43 249 207
overstock 58 38 250+ 191
ashley furniture 56 46 250+ 209
furnitures 56 8 250+ 54

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Costco Wholesale costco 74 44
2
Costco Connection the costco connection ≤5 32
3
Target trger 82 22
4
Sam's Club sam s clubs 73 37
5
Wayfair - Shop All Things Home wayfair 70 43
6
Best Buy best but 82 54
7
코스트코 할인 세일 정보 코스트코 34 25
8
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12
9
Lowe's lowes 72 49
10
JOANN - Shopping & Crafts joannas fabric 60 56

These five keywords: “cotsco”, “wayfair”, “overstock”, “ashley furniture”, “furnitures”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Costco Wholesale”, “Costco Connection”, “Target”, “Sam's Club”, “Wayfair - Shop All Things Home”, “Best Buy”, “코스트코 할인 세일 정보”, “US Shop Online: Coupons, Deals for Online Shopping”, “Lowe's”, “JOANN - Shopping & Crafts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bedroom decor”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bedroom decor