"bear" App Store Keywords Research Case | ASOTools
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"bear" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bear” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cursing”, “clicker auto”, “searched”, “20”, “kine master”, “bj's”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bear” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bear from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
build-a-bear 55 32 250+ 169
bulid a bear 55 14 250+ 105
bild a bear 55 14 250+ 81
chicago bears 51 26 250+ 135
w bare bears 51 30 250+ 12

The search volume of the core keyword bear in Google App Store reached 56, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 70 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
[3D Platformer] Super Bear Adventure bulid a bear 55 14
2
GROWLr: Gay Bears Near You beears 63 34
3
Talking Gummy Free Bear Games for kids gummibear 48 28
4
Talking Bear talking bear pet ≤5 30
5
Happy Bear - Virtual Pet Game happy bear bubble play ≤5 30
6
Masha and the Bear. Educational Games маша и медведь 56 22
7
Wild Bear Family Simulator monster wild adventures theme ≤5 30
8
We Bare Bears Match3 Repairs w bare bears 51 30
9
W | Bear : Gay Bear's Chat App daddy bear 19 4
10
Grumpy Bears trumpy bear 33 49

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
w 70 82 250+ 95
ecoles direct 68 22 249 122
po 63 70 250+ 104
stuffed 63 50 250+ 213
beears 63 34 250+ 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
Wattpad - Read & Write Stories wappad 73 44
3
WhatsApp Business whatsapp plus 60 14
4
Wish - Shopping Made Fun wiah 72 32
5
W | Bear : Gay Bear's Chat App daddy bear 19 4
6
Video Chat W-Match : Dating App, Meet & Video Chat video matching 23 10
7
Microsoft Word: Write, Edit & Share Docs on the Go word 68 97
8
WeChat wixat 65 63
9
W컨셉 wconcept 24 41
10
WEBTOON weebtoone 65 39

These five keywords: “w”, “ecoles direct”, “po”, “stuffed”, “beears”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “Wattpad - Read & Write Stories”, “WhatsApp Business”, “Wish - Shopping Made Fun”, “W | Bear : Gay Bear's Chat App”, “Video Chat W-Match : Dating App, Meet & Video Chat”, “Microsoft Word: Write, Edit & Share Docs on the Go”, “WeChat”, “W컨셉”, “WEBTOON”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bear”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bear