"basketball wallpaper" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “basketball wallpaper” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “curve”, “joy con”, “frases cristianas”, “professionals”, “escape ·”, “sewing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “basketball wallpaper” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword basketball wallpaper from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
basketball wallpapers 27 8 250+ 25
wallpaper basketball 19 30 250+ 43
cool basketball wallpapers 15 2 250+ 33
basketball wallpapers hd 12 6 250+ 52
basketball wallpapers & themes ≤5 30 250+ 94

The search volume of the core keyword basketball wallpaper in Google App Store reached 32, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Basketball Wallpapers HD | 4K basketball wallpapers 27 8
2
[HD] Basketball Wallpapers <4K> unique basketball wallpapers ≤5 30
3
NBA Wallpapers HD 2020 wallpaper basketball nba ≤5 1
4
Basketball Wallpapers HD | 4K basketball stars wallpapers ≤5 30
5
Basketball Wallpapers HD | 4K basketball wallpapers hd 12 6
6
NbA Wallpapers 4k Backgrounds 2020 tracy mcgrady 34 32
7
Nba Wallpapers HD | 4k Backgrounds dennis rodman 51 44
8
Basketball Wallpapers basketball wallpapers for girls ≤5 30
9
Basketball Wallpaper HD????Basketball Images⛹️‍⛹️‍♀️ basketball girl wallpaper ≤5 30
10
Basketball Wallpapers HD | 4K nike basketball wallpaper ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
toitsh 85 68 250+ 246
nba 83 52 250+ 67
nba playoff 78 13 250+ 84
wallp 77 94 250+ 189
wallpapper 77 28 250+ 219

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
2
Omlet Arcade - Screen Recorder, Stream Games omelet 53 29
3
ZEDGE™ Wallpapers & Ringtones wallpaper 68 98
4
Hulu: Stream all your favorite TV shows and movies hulu 75 36
5
Mirrativ: Live-streaming with JUST a smartphone mirrativ 16 39
6
Prime Video - Android TV pr 53 52
7
Steam steam 71 58
8
YouTube TV - Watch & Record Live TV you tuoby 100 30
9
Agar.io agar.i 61 37
10
free video calls and chat lizzy caplan 48 55

These five keywords: “toitsh”, “nba”, “nba playoff”, “wallp”, “wallpapper”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitch: Livestream Multiplayer Games & Esports”, “Omlet Arcade - Screen Recorder, Stream Games”, “ZEDGE™ Wallpapers & Ringtones”, “Hulu: Stream all your favorite TV shows and movies”, “Mirrativ: Live-streaming with JUST a smartphone”, “Prime Video - Android TV”, “Steam”, “YouTube TV - Watch & Record Live TV”, “Agar.io”, “free video calls and chat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “basketball wallpaper”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “basketball wallpaper