"barca" App Store Keywords Research Case | ASOTools
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"barca" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “barca” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “seton”, “miles morales spider-man”, “trivia”, “blackberry”, “guardian”, “espn”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “barca” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword barca from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
barcalona 48 22 249 110
barca tv 43 19 250+ 122
fc barca 38 6 250+ 47
embarcadero 26 34 250+ 208
embarcar 24 44 250+ 242

The search volume of the core keyword barca in Google App Store reached 46, its difficulty level reached 9, and the number of apps related to it reached 248, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FC Barcelona Official App barcelona 60 54
2
Barcelona Live — Goals & News for Barca FC Fans barcelona news 55 16
3
Barcelona Live — Not official app for FC Barca Fan taxi ecologic barcelona app ≤5 30
4
Barcelona Live: Unofficial App for football fans barcelona live match streaming 6 30
5
FC Barcelona Members seient lliure ≤5 25
6
All Football - Barcelona News & Live Scores all football 36 19
7
Quiz Barca barcelona trivia ≤5 11
8
FC Barcelona Events fc barcelona events ≤5 30
9
Barca Launcher Theme barca theme 2020 ≤5 5
10
Wallpapers for FC Barcelona el clasico wallpaper ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
traset 100 28 250+ 180
skyspo 70 24 250+ 152
footballs 66 22 250+ 154
foorballl 66 30 250+ 218
lionel messi 65 23 250+ 35

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Transit: Bus & Subway Times transportaion 53 44
2
myStop® Mobile michigan bus 20 12
3
Translate All, Text & Voice Translator - Tranit trait 43 28
4
OneBusAway one bus away 13 11
5
Chrono Mobile – Bus, metro and train chrono 34 41
6
MyTransit NYC Subway, MTA Bus, LIRR & Metro North staten island railroad 6 25
7
NextBus next bus 37 11
8
Metro Transit metro transit 32 4
9
Transit Tracks: Chicago CTA cta bustracker 39 42
10
New York Subway – Official MTA map of NYC nyc subway 31 11

These five keywords: “traset”, “skyspo”, “footballs”, “foorballl”, “lionel messi”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Transit: Bus & Subway Times”, “myStop® Mobile”, “Translate All, Text & Voice Translator - Tranit”, “OneBusAway”, “Chrono Mobile – Bus, metro and train”, “MyTransit NYC Subway, MTA Bus, LIRR & Metro North”, “NextBus”, “Metro Transit”, “Transit Tracks: Chicago CTA”, “New York Subway – Official MTA map of NYC”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “barca”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “barca