"barbie dolls" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “barbie dolls” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “beryl”, “cartola fc”, “bed and breakfast”, “whatsapp pluss”, “republic”, “arena of valor”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “barbie dolls” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword barbie dolls from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
barbie dolls house 38 13 250+ 115
barbie dolls games 19 15 250+ 168
barbie dolls barbie dolls 16 11 250+ 144
barbie dolls makeup 11 12 250+ 160
barbie dolls barbie dolls barbie dolls ≤5 10 250+ 160

The search volume of the core keyword barbie dolls in Google App Store reached 40, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 150 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barbie™ Fashion Closet barby games 43 34
2
Barbie Dreamhouse Adventures barbi 65 44
3
Barbie Magical Fashion princesses 44 19
4
Dream Doll House - Decorating Game barbie dolls house 38 13
5
Fashion Doll: Shopping Day SPA ❤ Dress-Up Games barbie geyms 43 30
6
Barbie Fashion Fun™ malibu 38 37
7
Dream Doll Makeover | Princess Salon Barbie Doll berbi bermekapan ≤5 25
8
Fashion Doll: Dream House Life doll home adventure ≤5 7
9
Fashion Doll's Sports day barbie sports day ≤5 18
10
Fashion Doll - House Cleaning barbie house safai game ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamesaa 75 68 250+ 250
spermarket 72 24 250+ 139
disney 70 44 249 108
disny 70 33 249 160
supee mercado 66 21 249 130

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Granny granny 57 68
2
Flip Master trampolin 55 44
3
Flip Diving diveing 46 28
4
Geometry Dash Lite geometry dash 58 27
5
Gymnastics Superstar - Spin your way to gold! jinasia 53 41
6
Barbie™ Fashion Closet barby games 43 34
7
Miraculous Ladybug & Cat Noir mila kunis 60 56
8
Wrestling Revolution 3D resulting 50 56
9
Race the Traffic game download 58 62
10
Among Us among us 87 75

These five keywords: “gamesaa”, “spermarket”, “disney”, “disny”, “supee mercado”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Granny”, “Flip Master”, “Flip Diving”, “Geometry Dash Lite”, “Gymnastics Superstar - Spin your way to gold!”, “Barbie™ Fashion Closet”, “Miraculous Ladybug & Cat Noir”, “Wrestling Revolution 3D”, “Race the Traffic”, “Among Us”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “barbie dolls”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “barbie dolls