"barber" App Store Keywords Research Case | ASOTools
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"barber" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “barber” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “yacht”, “ghh”, “firestick”, “flipkart.com”, “hubo”, “directing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “barber” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword barber from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
barber shops near me 60 4 250+ 35
barbera shop 55 11 249 69
barber shops 55 5 250+ 44
barber shop 51 30 250+ 39
barbershop 40 36 250+ 16

The search volume of the core keyword barber in Google App Store reached 49, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barber Shop Hair Cut Salon- Hair Cutting Game 2020 barber shops near me 60 4
2
theCut: #1 Barber Booking App cuts 41 22
3
Barber Shop - Hair Cut game haircuts 55 31
4
Barber Chop gentlemens barber 19 16
5
Hair Salon & Barber Kids Games baby kids salon – haircutting ≤5 13
6
Barber Shop Hair Salon Cut Hair Cutting Games 3D baber 17 17
7
Barber Shop Simulator 3D barber simulator ≤5 7
8
BOOKMEBARBER LLC barber shop appointment ≤5 2
9
Barber Appointment App | Scheduling and Reminders ring my barber 7 8
10
Barber Shop Hair Salon Beard Hair Cutting Games leukste speletjes 14 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fbac 68 59 250+ 237
barber shops near me 60 4 250+ 35
independently 58 32 250+ 163
sort1 56 59 250+ 245
haircuts 55 31 250+ 62

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Boulanger rodolphe boulanger ≤5 30
2
Fnac Spectacles fnac 52 37
3
Carte FNAC Suisse carte fnac suisse ≤5 29
4
Booksy - book local beauty appointments 24/7 independently 58 32
5
Kids Doodle - Color & Draw Free Game dooding 60 61
6
Flashlight flssh 60 22
7
GoNoodle - Kids Videos iyacht 51 58
8
Baby Princess Phone handphone 34 28
9
Kids Drawing Games for Girls ???? Apps for Toddlers! girls kids ≤5 8
10
Geek - Smarter Shopping geek 43 50

These five keywords: “fbac”, “barber shops near me”, “independently”, “sort1”, “haircuts”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Boulanger”, “Fnac Spectacles”, “Carte FNAC Suisse”, “Booksy - book local beauty appointments 24/7”, “Kids Doodle - Color & Draw Free Game”, “Flashlight”, “GoNoodle - Kids Videos”, “Baby Princess Phone”, “Kids Drawing Games for Girls ???? Apps for Toddlers!”, “Geek - Smarter Shopping”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “barber”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “barber