"bank of scotland" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bank of scotland” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “love story”, “dentists”, “will smith”, “bpsc”, “restaurants”, “veronica”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “bank of scotland” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bank of scotland from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
royal bank of scotland | 25 | 34 | 249 | 200 |
business banking bank of scotland | 6 | 30 | 250+ | 71 |
bank of scotland business | ≤5 | 30 | 250+ | 25 |
bank of scotland mobile bank | ≤5 | 6 | 250+ | 96 |
the royal bank of scotland group, plc | ≤5 | 23 | 249 | 213 |
The search volume of the core keyword bank of scotland in Google App Store reached 34, its difficulty level reached 23, and the number of apps related to it reached 249, among them, there are 129 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Bank of Scotland Mobile Banking: secure on the go | bank of scotland mobile bank | ≤5 | 6 | |
2 |
|
Bank of Scotland Business Mobile Banking | business banking bank of scotland | 6 | 30 |
3 |
|
Royal Bank of Scotland Mobile Banking | rbs | 34 | 35 |
4 |
|
Bank of Scotland Deutschland | bank of scotland deutschland | ≤5 | 30 |
5 |
|
Ulster Bank NI Mobile Banking | ulster bank ni | 14 | 36 |
6 |
|
Halifax Mobile Banking | halifax | 63 | 51 |
7 |
|
Lloyds Bank Mobile Banking: by your side | lloyd | 65 | 44 |
8 |
|
Lloyds Bank Business Mobile Banking | lloyds business banking | 33 | 4 |
9 |
|
Internet Banking - All US Banks | rakyat bank | 46 | 25 |
10 |
|
Royal Bank Online Banking | royal bank america | ≤5 | 4 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
weathe | 100 | 100 | 250+ | 189 |
instagra | 100 | 99 | 250+ | 158 |
nstagram | 100 | 95 | 250+ | 166 |
instag | 100 | 88 | 250+ | 169 |
faceb | 100 | 79 | 250+ | 240 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
The Weather Channel | weatehr | 100 | 27 |
2 |
|
Weather Forecast & Snow Radar: The Weather Channel | waether | 100 | 32 |
3 |
|
Weather forecast | climas | 100 | 33 |
4 |
|
Weather Forecast & Accurate Local Weather & Alerts | focast | 51 | 21 |
5 |
|
AccuWeather: Live weather radar & local forecast | weatheroo | 100 | 73 |
6 |
|
Weather by WeatherBug: Live Radar Map & Forecast | wearthe | 100 | 31 |
7 |
|
Weather Forecast - Accurate and Radar Maps | veður | 22 | 19 |
8 |
|
Weather & Widget - Weawow | eye in sky | 33 | 29 |
9 |
|
Local Weather - Weather Widget | local weather | 43 | 30 |
10 |
|
The Weather Network TV App | global bc weather app | ≤5 | 10 |
These five keywords: “weathe”, “instagra”, “nstagram”, “instag”, “faceb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Weather Channel”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather forecast”, “Weather Forecast & Accurate Local Weather & Alerts”, “AccuWeather: Live weather radar & local forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “Weather Forecast - Accurate and Radar Maps”, “Weather & Widget - Weawow”, “Local Weather - Weather Widget”, “The Weather Network TV App”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “bank of scotland”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: