"launch pad" App Store Keywords Research Case | ASOTools
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"launch pad" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “launch pad” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kala”, “club américa”, “driving”, “taal”, “goibibo”, “nicola”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “launch pad” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword launch pad from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
launch pad ocps 38 28 250+ 143
launch pad dj ≤5 7 250+ 86
launch pad rewards ≤5 30 250+ 206
launch pad dj arena ≤5 30 250+ 81
launch pad fade piano ≤5 30 250+ 50

The search volume of the core keyword launch pad in Google App Store reached 43, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ClassLink LaunchPad launchpad 50 37
2
SUPER PADS LIGHTS - Your DJ app lauch pad 51 12
3
Drum Pad Machine - Beat Maker & Music Maker launching pad 51 17
4
UniPad unipad 11 29
5
SUPER PADS - Become a DJ! on my wat 39 54
6
DJ PADS - Become a DJ d.j app 21 6
7
Groovepad - Music & Beat Maker beat beat 55 15
8
Marshmello DJ Launchpad marshmello dj ≤5 4
9
LaunchPad Alan Walker launchpad alan walker spectre ≤5 19
10
UniPad Skin - Uniskin Siber PRO launchpad pro course by av 101 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spotyfyty 82 30 250+ 226
canvas 81 60 248 50
ewvpn 80 68 249 248
canva 76 58 248 129
spundcloud 75 50 250+ 217

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
projectM Music Visualizer TV preject ≤5 21
2
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
3
Stitcher - Podcast Player stitcher 38 37
4
YouTube Kids youtoubu 100 30
5
Samsung Music samsung music 27 23
6
Music Player - MP3 Player mp3 65 88
7
TIDAL Music - Hifi Songs, Playlists, & Videos ap tiode 72 30
8
BlackPlayer EX Music Player black player ex premium ≤5 27
9
Music Player- MP3 Player, Free Music App 노래듣기앱 ≤5 2
10
Free Music: Songs songs 60 66

These five keywords: “spotyfyty”, “canvas”, “ewvpn”, “canva”, “spundcloud”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “projectM Music Visualizer TV”, “Spotify: Listen to new music, podcasts, and songs”, “Stitcher - Podcast Player”, “YouTube Kids”, “Samsung Music”, “Music Player - MP3 Player”, “TIDAL Music - Hifi Songs, Playlists, & Videos”, “BlackPlayer EX Music Player”, “Music Player- MP3 Player, Free Music App”, “Free Music: Songs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “launch pad”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “launch pad