"ballet" App Store Keywords Research Case | ASOTools
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"ballet" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ballet” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “auto loan calculator”, “minecraft”, “dioses”, “nimet”, “j cole”, “lemony snicket”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ballet” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ballet from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ballets 46 6 249 45
ballet dance 34 9 249 54
ballett 28 13 250+ 88
ballet dancer 22 10 250+ 103
ballet dancers 22 6 250+ 65

The search volume of the core keyword ballet in Google App Store reached 41, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dance Clash: Ballet vs Hip Hop ballet dance 34 9
2
Pretty Ballerina - Dress Up in Style & Dance balet 46 14
3
Ballet Workout - Adult Ballet and Stretching ballet workout ≤5 7
4
Ballet lessons at home passos de balé 9 13
5
Romantic Frozen Ballet Life schaatsen 18 30
6
Learn Easy Ballet and Dance classes online online dance classes for kids 12 2
7
Dance School Stories - Dance Dreams Come True dancer 39 21
8
Ballet lessons at home ballet for beginners offline ≤5 30
9
Ballet Class ballet class 20 5
10
Music Ballet ballet music 19 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamesaa 75 68 250+ 250
elisabeth shue 63 62 250+ 248
kissy 61 55 250+ 224
kisses 61 11 250+ 58
kissed 61 6 250+ 62

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Granny granny 57 68
2
Flip Master trampolin 55 44
3
Flip Diving diveing 46 28
4
Geometry Dash Lite geometry dash 58 27
5
Gymnastics Superstar - Spin your way to gold! jinasia 53 41
6
Barbie™ Fashion Closet barby games 43 34
7
Miraculous Ladybug & Cat Noir mila kunis 60 56
8
Wrestling Revolution 3D resulting 50 56
9
Race the Traffic game download 58 62
10
Among Us among us 87 75

These five keywords: “gamesaa”, “elisabeth shue”, “kissy”, “kisses”, “kissed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Granny”, “Flip Master”, “Flip Diving”, “Geometry Dash Lite”, “Gymnastics Superstar - Spin your way to gold!”, “Barbie™ Fashion Closet”, “Miraculous Ladybug & Cat Noir”, “Wrestling Revolution 3D”, “Race the Traffic”, “Among Us”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ballet”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ballet