"super hero" App Store Keywords Research Case | ASOTools
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"super hero" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “super hero” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “entail”, “acing games”, “restore”, “brz”, “concorso”, “beam ng drive”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “super hero” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword super hero from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
super heros 40 10 250+ 114
lego marvel super heroes 34 16 250+ 142
marvil super hero 34 8 250+ 95
super herois 34 30 250+ 29
dc super hero girls 33 11 249 105

The search volume of the core keyword super hero in Google App Store reached 47, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 109 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Naxeex Superhero naxeex 13 14
2
Talking Tom Hero Dash - Run Game superheroes 46 19
3
Rope Hero: Vice Town hopi hari 39 26
4
MARVEL Contest of Champions champion 60 78
5
Spider Rope Hero - Gangster New York City soidermam 68 47
6
Hurricane Superhero : Wind Tornado Vegas Mafia hurri 73 31
7
Stickman Superhero super heros game 18 8
8
Power Spider 1 spider man ultimate 33 7
9
Black Hole Hero : Vice Vegas Rope Mafia balck.hole 50 7
10
Rope Frog Ninja Hero - Strange Gangster Vegas человек паук 41 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamesaa 75 68 250+ 248
hggames 75 12 250+ 113
hurri 73 31 250+ 82
currs 68 64 249 245
soidermam 68 47 250+ 217

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Clash of Clans clash of clans 61 37
2
Lords Mobile: Kingdom Wars lorde 46 46
3
8 Ball Pool pool 56 73
4
Super Mario Run mario 61 29
5
Miraculous Ladybug & Cat Noir mila kunis 60 55
6
Matchington Mansion tiffani thiessen 43 55
7
Candy Crush Saga candy crush 61 26
8
Vector vectors 55 11
9
Boxing Star boxing's 60 7
10
Jewels Magic: Mystery Match3 fragrant jewels 26 20

These five keywords: “gamesaa”, “hggames”, “hurri”, “currs”, “soidermam”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Clash of Clans”, “Lords Mobile: Kingdom Wars”, “8 Ball Pool”, “Super Mario Run”, “Miraculous Ladybug & Cat Noir”, “Matchington Mansion”, “Candy Crush Saga”, “Vector”, “Boxing Star”, “Jewels Magic: Mystery Match3”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “super hero”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “super hero