"bad" App Store Keywords Research Case | ASOTools
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"bad" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bad” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sandman”, “cintas”, “music notes”, “free kids games”, “sabre tooth tiger”, “easy peasy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bad” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bad from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sambad lottery 83 10 250+ 88
lotteries sambad 83 30 250+ 22
badoool 80 47 250+ 235
tubady 80 31 250+ 187
badoos 80 26 250+ 169

The search volume of the core keyword bad in Google App Store reached 48, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Badoo — Dating App to Chat, Date & Meet New People baaduu 80 53
2
BADLAND badland 39 45
3
Bad Game bad games 20 18
4
BAD 2 BAD: EXTINCTION b2b 36 57
5
Bad Piggies piggys 51 4
6
BAD 2 BAD: DELTA bad animals ≤5 12
7
Bed Wars bed 56 61
8
Bad Granny Chapter 2 bad granny horror house ≤5 30
9
bad Guy School Walkthrough Guide 2020 bad guys 39 27
10
Bad Piggies HD pig 47 63

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
فهيسبوك 80 68 250+ 245
baaduu 80 53 249 223
badoool 80 47 250+ 235
dabooo 80 35 250+ 196
badoos 80 26 250+ 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Workplace from Facebook workplaces 51 11
3
FamilySearch Tree árbol genealógico 50 13
4
Badoo — Dating App to Chat, Date & Meet New People baaduu 80 53
5
Facebook Lite fcboook lit 73 60
6
Google Duo - High Quality Video Calls apinoide 72 65
7
Ancestry: Discover your family history & origins ancestory 60 37
8
Facebook Viewpoints viewpoint 36 27
9
Tinder - Dating, Make Friends and Meet New People tinder 75 29
10
Skype - free IM & video calls skype 71 27

These five keywords: “فهيسبوك”, “baaduu”, “badoool”, “dabooo”, “badoos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Workplace from Facebook”, “FamilySearch Tree”, “Badoo — Dating App to Chat, Date & Meet New People”, “Facebook Lite”, “Google Duo - High Quality Video Calls”, “Ancestry: Discover your family history & origins”, “Facebook Viewpoints”, “Tinder - Dating, Make Friends and Meet New People”, “Skype - free IM & video calls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bad”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bad