"back to school" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “back to school” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “foot ball games”, “internet banking caixa”, “germany”, “carls jr”, “effect”, “movie theater”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “back to school” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword back to school from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
welcome back to school 29 13 250+ 90
back to school hairstyles 19 2 250+ 52
back to school - crazy dentist office ≤5 30 250+ 171
backpack - back to school shopping list ≤5 30 250+ 78
emma back to school life ≤5 30 249 183

The search volume of the core keyword back to school in Google App Store reached 39, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 111 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Beauty Salon - Back-to-School salons 39 23
2
Emma Back To School Life: Classroom Play Games welcome back to school 29 13
3
School Days school 64 85
4
Back to School - 2020 back to school free ≤5 7
5
Back to School : Explore & Learn sony back to school contest ≤5 23
6
High School Education Adventure المدارس 29 17
7
Back to School Wallpaper welcome back to school wallpaper ≤5 30
8
Hannah's High School Crush - First Date Makeover hanna 43 28
9
DIY Back To School Hd back to school free ≤5 7
10
DIY Back To School Ideas after school special 11 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bebay 90 60 250+ 239
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
canvas 81 60 248 50
doninor 80 36 244 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday ebaby 90 45
2
eBay Motors: Buy & Sell Cars ebay motor 56 15
3
Baby Panda’s School Bus - Let's Drive! baby bus 47 24
4
GLOW. Baby Tracker & Feeding, Diaper, Sleep Log diapering 43 24
5
Baby Panda World vivas 50 26
6
Sniper for eBay | Place automatic bids with bidbag bidders 45 6
7
VarageSale: Sell simply, buy safely. varage sale 35 21
8
Baby Games - Piano, Baby Phone, First Words baby games 46 23
9
Baby Twins - Newborn Care babys 63 22
10
Baby Panda Care baby baby 63 24

These five keywords: “bebay”, “roblodd”, “roblodlx”, “canvas”, “doninor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “eBay Motors: Buy & Sell Cars”, “Baby Panda’s School Bus - Let's Drive!”, “GLOW. Baby Tracker & Feeding, Diaper, Sleep Log”, “Baby Panda World”, “Sniper for eBay | Place automatic bids with bidbag”, “VarageSale: Sell simply, buy safely.”, “Baby Games - Piano, Baby Phone, First Words”, “Baby Twins - Newborn Care”, “Baby Panda Care”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “back to school”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “back to school