"babybus" App Store Keywords Research Case | ASOTools
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"babybus" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “babybus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “alphabetic”, “yemeksepeti”, “paradox”, “persona 5 royal”, “lighting room”, “hampton inn”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “babybus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword babybus from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
birthday party -babybus 23 2 250+ 51
babybus games 22 23 250+ 225
babybus game 21 22 250+ 223
game babybus 21 21 250+ 214
babybus babybus 7 15 249 214

The search volume of the core keyword babybus in Google App Store reached 41, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 217 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Baby Panda's Supermarket baby shopping 46 18
2
Baby Panda Care baby baby 63 24
3
Little Panda’s Space Kitchen - Kids Cooking kiki delivery 11 35
4
Baby Panda’s School Bus - Let's Drive! baby bus 47 24
5
Little Panda Policeman vivimos 43 48
6
Baby Panda's Hospital baby box 29 26
7
Baby Panda’s Color Mixing Studio baby painter 16 13
8
Baby Panda Home Safety home safety 28 21
9
Baby Panda World vivas 50 26
10
Little Panda's Chinese Recipes restaurante chino 41 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pizza hoay 77 66 250+ 248
sushid 70 48 250+ 211
pippa pig 70 17 250+ 167
peppas pigs 70 17 250+ 166
bebishark 68 32 250+ 181

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Good Pizza, Great Pizza pizze 77 19
2
Moto Bike Pizza Delivery – Girl Food Game newspaper bicycle girl & bike sim ≤5 30
3
Little Panda’s Space Kitchen - Kids Cooking kiki delivery 11 35
4
Hell’s Cooking: crazy burger, kitchen fever tycoon бургеров 29 11
5
Cooking Fever restaurantes 65 23
6
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
7
Magic Jigsaw Puzzles free online puzzles 26 30
8
Uber Eats: Order Food Delivery uber eats 74 30
9
free video calls and chat lizzy caplan 48 55
10
Toca Kitchen regressing 45 30

These five keywords: “pizza hoay”, “sushid”, “pippa pig”, “peppas pigs”, “bebishark”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Good Pizza, Great Pizza”, “Moto Bike Pizza Delivery – Girl Food Game”, “Little Panda’s Space Kitchen - Kids Cooking”, “Hell’s Cooking: crazy burger, kitchen fever tycoon”, “Cooking Fever”, “Cooking Madness - A Chef's Restaurant Games”, “Magic Jigsaw Puzzles”, “Uber Eats: Order Food Delivery”, “free video calls and chat”, “Toca Kitchen”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “babybus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “babybus