"baby lullaby" App Store Keywords Research Case | ASOTools
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"baby lullaby" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “baby lullaby” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vikingos”, “aspen”, “hoverwatch”, “scan whatsapp”, “comedia”, “my-love”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “baby lullaby” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword baby lullaby from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lullaby for baby 23 5 250+ 65
lullaby music for baby 16 4 250+ 69
baby lullaby songs 12 3 250+ 63
rockabye baby lullaby 7 3 250+ 57
lullaby baby songs for sleep ≤5 4 250+ 90

The search volume of the core keyword baby lullaby in Google App Store reached 34, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lullaby for babies ninna nanna 36 8
2
Lullaby for Babies lullabies 36 21
3
Lullaby Songs for Baby Offline lullaby songs 31 12
4
Baby Sleep ???? White noise lullabies for newborns baby music to sleep 31 9
5
Lullaby Songs - Relax Music for Baby Sleep Light berceuses 26 7
6
Mozart for Babies Brain Development Lullabies mozart for babies 26 5
7
Baby Sleeping Music Free ???? baby sleepy music 31 8
8
Lullabo: Lullaby for Babies kumpulan lagu tidur bayi ≤5 3
9
Lullabies Relax & Sleep Baby lullaby planet ≤5 30
10
Lullabies for Babies lullabies for babies 22 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
beby shart 68 30 250+ 136
dreaming 58 25 249 74
melatonin 56 41 250+ 197
pregnacy 56 13 250+ 92
pregnancy 54 64 250+ 76

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Baby Shark 8BIT : Finding Friends 8 bit baby shark game ≤5 30
2
Baby Shark: Wash Your Hands how to wash your hands 13 4
3
Baby Ronnie Rhymes - Nursery & Kids Learning Songs baby cartoons 39 30
4
Baby Shark Coloring and Drawing baby shark coloring games ≤5 30
5
Pinkfong Shapes & Colors alina mikhaylova ≤5 30
6
Pinkfong Baby Shark Storybook pinkfong baby shark storybook ≤5 28
7
PINKFONG Car Town car town 22 22
8
Pinkfong Baby Shark Coloring Book baby shark coloring book 8 7
9
Pinkfong Dino World dinotren 23 9
10
Pinkfong Birthday Party birthday party picture 7 3

These five keywords: “beby shart”, “dreaming”, “melatonin”, “pregnacy”, “pregnancy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Baby Shark 8BIT : Finding Friends”, “Baby Shark: Wash Your Hands”, “Baby Ronnie Rhymes - Nursery & Kids Learning Songs”, “Baby Shark Coloring and Drawing”, “Pinkfong Shapes & Colors”, “Pinkfong Baby Shark Storybook”, “PINKFONG Car Town”, “Pinkfong Baby Shark Coloring Book”, “Pinkfong Dino World”, “Pinkfong Birthday Party”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “baby lullaby”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “baby lullaby