"babies" App Store Keywords Research Case | ASOTools
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"babies" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “babies” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “zodiacs”, “subscribing”, “ok”, “montenegro”, “outlander”, “programmes tv”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “babies” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword babies from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cute babies 48 8 250+ 48
names for babies 48 2 250+ 22
cutest babies 48 30 250+ 68
beanie babies 38 21 250+ 169
animal babies 38 11 250+ 120

The search volume of the core keyword babies in Google App Store reached 52, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Baby Twins - Newborn Care babay 43 19
2
Baby Panda Care baby baby 63 25
3
Cry Babies baby cry 50 16
4
My Baby Care baby binky 12 15
5
My New Baby 2 - Twins! bebés recién nacidos 34 9
6
Pregnant Mommy And Baby Care: Babysitter Games babys 63 25
7
New Baby Single Mom Family Adventure mamás y bebés 14 9
8
Baby care العاب أطفال 48 30
9
Virtual Mother Baby Twins Family Simulator Games rodina 23 17
10
Baby Care & Dress Up Kids Game babydoll 55 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bebishark 68 32 250+ 181
ecoles direct 68 22 249 122
bàby shark 68 15 233 96
bybyshark 68 30 250+ 176
beby shart 68 30 250+ 136

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Baby Shark RUN doo doo 23 16
2
Pinkfong Baby Shark bàby shark 68 15
3
Baby Shark TV : Pinkfong Kids' Songs & Stories lieder-tv ≤5 30
4
Baby Shark Best Kids Songs & Stories baby songs 38 12
5
핑크퐁! 인기동요:보들북 어디 있어 ≤5 26
6
Pinkfong Baby Shark Phone bybyshark 68 30
7
Baby Shark UP : Go Higher, Brooklyn bababoom 7 30
8
بيبي شرك بدون-نت بيبي تشارك 51 14
9
Baby_Shark Dudududu Song dudududu 12 24
10
Pinkfong ABC Phonics pinkfong abc phonics ≤5 3

These five keywords: “bebishark”, “ecoles direct”, “bàby shark”, “bybyshark”, “beby shart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Baby Shark RUN”, “Pinkfong Baby Shark”, “Baby Shark TV : Pinkfong Kids' Songs & Stories”, “Baby Shark Best Kids Songs & Stories”, “핑크퐁! 인기동요:보들북”, “Pinkfong Baby Shark Phone”, “Baby Shark UP : Go Higher, Brooklyn”, “بيبي شرك بدون-نت”, “Baby_Shark Dudududu Song”, “Pinkfong ABC Phonics”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “babies”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “babies