"advantage" App Store Keywords Research Case | ASOTools
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"advantage" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “advantage” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “editor video”, “calvinist”, “penhouse”, “cuter”, “enlaces”, “camara instantanea”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “advantage” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword advantage from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
uniforms advantage 41 43 250+ 223
advantages 41 21 249 172
uniform advantage 34 41 250+ 212
disadvantage 34 31 250+ 170
staples advantage 31 49 250+ 245

The search volume of the core keyword advantage in Google App Store reached 36, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Advantage Mobile red dialer 15 10
2
Advantage Poll-Watcher advantage mobile 12 11
3
Advantage Plus FCU advantage plus 9 11
4
Advantage Club working advantage 19 16
5
Advantage Federal Credit Union, Rochester NY advantage federal credit union 14 30
6
Advantage GPS Automotive Analytics advantage gps 11 7
7
7k Advantage advantage gps 11 7
8
Wadhwani Advantage learnwise app download ≤5 30
9
Advantage One Mobile Banking advantage one credit union 11 28
10
Advantage Access Banking piedmont advantage credit union 11 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
enay 90 34 250+ 158
menards 66 56 250+ 234
menard 66 55 249 229
sehll 65 49 250+ 204
staples 62 31 249 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
2
Crazy Deals - Top Hidden Deals for eBay deal technologies ≤5 9
3
eBay Motors: Buy & Sell Cars ebay motor 56 15
4
Sniper for eBay | Place automatic bids with bidbag bidders 45 6
5
What's it worth on eBay? FREE completely 29 32
6
eBayRadio ebay open ≤5 24
7
옥션 이베이쇼핑 - 이베이 구매대행 eBay해외직구 쇼핑을 부탁해 ≤5 25
8
Deals Tracker for eBay - Real Time Alerts deal tracker for ebay ≤5 30
9
eFerret - eBay Search alerts and deal finder baywatch ebay ≤5 30
10
Sniper for eBay - Auction Bid Sniper automatic bid ebay sniper 16 34

These five keywords: “enay”, “menards”, “menard”, “sehll”, “staples”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “Crazy Deals - Top Hidden Deals for eBay”, “eBay Motors: Buy & Sell Cars”, “Sniper for eBay | Place automatic bids with bidbag”, “What's it worth on eBay? FREE”, “eBayRadio”, “옥션 이베이쇼핑 - 이베이 구매대행 eBay해외직구”, “Deals Tracker for eBay - Real Time Alerts”, “eFerret - eBay Search alerts and deal finder”, “Sniper for eBay - Auction Bid Sniper automatic bid”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “advantage”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “advantage