"autumn" App Store Keywords Research Case | ASOTools
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"autumn" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “autumn” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “diggy's adventure”, “hot or not”, “math formula”, “otters”, “kapook”, “nicola”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “autumn” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword autumn from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
autumn season 63 4 250+ 35
mid autumn festival 46 37 249 177
autumn wallpaper 39 24 250+ 22
autumn wallpapers 30 12 250+ 22
mid autumn 26 18 249 102

The search volume of the core keyword autumn in Google App Store reached 46, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Autumn Wallpaper herbstbilder kostenlos 19 4
2
🍁 Autumn Wallpaper 🍂 fall wallpapers 48 8
3
Autumn Wallpaper HD autumn wallpaper hd 13 3
4
Autumn live wallpaper autumn live wallpaper house ≤5 3
5
Autumn Wallpaper autumn sheet ≤5 30
6
Mystical Autumn Theme designed with theme creator for xperia summer ≤5 30
7
Autumn Launcher Theme plusone launcher theme ≤5 30
8
Autumn Mample Keyboard fallsies! | autumn emoji ≤5 30
9
Autumn Forest Live Wallpaper forest fall ≤5 30
10
Color by Number - autumn - Pixel Art autumn's art ≤5 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
autumn season 63 4 250+ 35
leaves 51 50 250+ 55
fall wallpapers 48 8 250+ 62
fall wallpaper 48 7 250+ 50
maple leafs 46 32 250+ 154

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fall season live wallpaper fall time ≤5 17
2
🍁 Autumn Wallpaper 🍂 fall wallpapers 48 8
3
Autumn Full HD Wallpaper autumn ambience hd ≤5 30
4
Autumn Wallpaper HD autumn wallpaper hd 13 3
5
Autumn live wallpaper autumn live wallpaper house ≤5 3
6
Autumn Wallpaper Best HD summer winter autumn spring 16 10
7
Fall Live Wallpaper blowing leaves ≤5 30
8
Autumn Wallpaper herbst-fragmente ≤5 30
9
Autumn Season APUS Live Wallpaper season wallpaper live ≤5 30
10
Season Camera - AUTUMN autumn - season camera ≤5 30

These five keywords: “autumn season”, “leaves”, “fall wallpapers”, “fall wallpaper”, “maple leafs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fall season live wallpaper”, “🍁 Autumn Wallpaper 🍂”, “Autumn Full HD Wallpaper”, “Autumn Wallpaper HD”, “Autumn live wallpaper”, “Autumn Wallpaper Best HD”, “Fall Live Wallpaper”, “Autumn Wallpaper”, “Autumn Season APUS Live Wallpaper”, “Season Camera - AUTUMN”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “autumn”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “autumn