"archived" App Store Keywords Research Case | ASOTools
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"archived" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “archived” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nairaland”, “ark”, “a-a”, “politic”, “tv's”, “estrazioni lotto”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “archived” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword archived from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
archived photos 12 12 250+ 139
archived messages facebook 12 12 250+ 137
archived messages 7 10 247 127
archived flash player ≤5 14 250+ 217
archived flash player versions ≤5 14 250+ 211

The search volume of the core keyword archived in Google App Store reached 51, its difficulty level reached 16, and the number of apps related to it reached 249, among them, there are 108 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZArchiver z 57 78
2
ARCHIVE.ORG archivist 51 47
3
Archive.org Pocket permanent archive ≤5 30
4
Unzip Archiver: Zip & Unzip file Extractor Android extrakt 11 9
5
Z Archiver - Zip & Unzip Files Free Android archiver for iphone ≤5 10
6
Archive Ebooks Library internet archive library ≤5 30
7
Save by OpenArchive archive.org 37 5
8
The Archive archive movie 29 30
9
TeleMessage Archiver for Android telemessage android archiver ≤5 30
10
The Archive for TV archive movie 29 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eapne 80 30 250+ 231
wellfargo 77 53 250+ 233
wallsfargo 77 48 250+ 222
wellis fargo 77 43 250+ 209
wes fargo 77 42 250+ 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Macy's macya 73 49
2
ESPN espns 80 19
3
Supermarket: Shopping Games for Kids supermercado 44 33
4
Geek - Smarter Shopping geek 43 50
5
Arlo arlo 51 41
6
PureFlix (Android TV) pureflix (android tv) t ≤5 25
7
Jane - Daily Boutique Shopping jane 45 57
8
Evony: The King's Return envy 45 33
9
Poshmark - Buy & Sell Fashion poshmark 61 38
10
Adam4Adam - Gay Chat & Dating App - A4A - Radar adam4adam 55 30

These five keywords: “eapne”, “wellfargo”, “wallsfargo”, “wellis fargo”, “wes fargo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Macy's”, “ESPN”, “Supermarket: Shopping Games for Kids”, “Geek - Smarter Shopping”, “Arlo”, “PureFlix (Android TV)”, “Jane - Daily Boutique Shopping”, “Evony: The King's Return”, “Poshmark - Buy & Sell Fashion”, “Adam4Adam - Gay Chat & Dating App - A4A - Radar”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “archived”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “archived