"apple iphone" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “apple iphone” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “clip”, “netgear”, “film app”, “qwerty keyboard”, “pub”, “jabra elite 65t”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “apple iphone” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword apple iphone from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| apple iphone 6 | 34 | 16 | 250+ | 154 |
| apple iphone price | 33 | 14 | 250+ | 115 |
| apple iphones price | 33 | 30 | 250+ | 132 |
| find my iphone by apple | 27 | 10 | 250+ | 104 |
| apple iphone refurbished | 24 | 27 | 249 | 165 |
The search volume of the core keyword apple iphone in Google App Store reached 40, its difficulty level reached 35, and the number of apps related to it reached 249, among them, there are 188 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Move to iOS | ios | 55 | 61 |
| 2 |
 |
Launcher iPhone | iphone | 64 | 55 |
| 3 |
 |
Phone 11 Launcher, OS 13 iLauncher, Control Center | ipone x | 70 | 11 |
| 4 |
 |
AirBeamTV Screen Mirroring from iPhone, iPad, Mac | screen mirroring iphone | 33 | 7 |
| 5 |
 |
Control Center iOS 14 | control center | 28 | 35 |
| 6 |
 |
Launcher iOS 14 | apple beta | 38 | 29 |
| 7 |
 |
iCalculator - iOS Calculator, iPhone Calculator | mini räknare | 39 | 13 |
| 8 |
 |
Launcher iOS 14 | ios 14 beta | 50 | 12 |
| 9 |
 |
OS 11 Lockscreen | iphone screen lock | 29 | 18 |
| 10 |
 |
Find iPhone, Android Devices, xfi Locator Lite | find my iphone | 62 | 20 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| nstagram | 100 | 95 | 250+ | 166 |
| instag | 100 | 88 | 250+ | 169 |
| oogle | 100 | 86 | 247 | 208 |
| googl | 100 | 79 | 247 | 187 |
| giamail | 100 | 74 | 250+ | 247 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
instag | 100 | 88 | |
| 2 |
 |
Threads from Instagram | threads | 48 | 25 |
| 3 |
 |
Layout from Instagram: Collage | layout | 51 | 43 |
| 4 |
 |
Boomerang from Instagram | boomerang | 55 | 50 |
| 5 |
 |
IGTV from Instagram - Watch IG Videos & Clips | igtv | 44 | 26 |
| 6 |
 |
Repost for Instagram 2020 - Save & Repost IG 2020 | 2020 by akikokoga | ≤5 | 22 |
| 7 |
 |
FastSave for Instagram: Photo & Video downloader | instasaver plus - downloader for instagram | ≤5 | 30 |
| 8 |
 |
Feed Preview for Instagram | feeds | 45 | 22 |
| 9 |
 |
Photo Camera HD for Instagram | instagram camera app | ≤5 | 30 |
| 10 |
 |
Square Grid - Square Photo for Instagram & Collage | square bits | ≤5 | 30 |
These five keywords: “nstagram”, “instag”, “oogle”, “googl”, “giamail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Threads from Instagram”, “Layout from Instagram: Collage”, “Boomerang from Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “FastSave for Instagram: Photo & Video downloader”, “Feed Preview for Instagram”, “Photo Camera HD for Instagram”, “Square Grid - Square Photo for Instagram & Collage”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “apple iphone”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: