"app icon" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “app icon” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shrinking”, “air soft”, “antigone”, “n”, “toilets”, “jeans”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “app icon” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword app icon from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
anime app icons 43 9 250+ 128
app icons 40 6 250+ 134
customize app icons 34 6 250+ 125
app icon changer 31 8 250+ 114
app icons customize 30 7 250+ 130

The search volume of the core keyword app icon in Google App Store reached 32, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 122 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
X Icon Changer - Customize App Icon & Shortcut appicon 46 7
2
Ume Icon Changer - Customize icon & Shortcut app icons 40 6
3
Icon Pack Studio - Make your own icon pack ícones 56 6
4
Lines - Icon Pack (Free Version) noun project 31 4
5
Whicons - White Icon Pack icond 56 5
6
Viral - Free Icon Pack icon 48 69
7
Delta - Icon Pack pack icon 26 3
8
Awesome icons awsome 33 31
9
App Icon Changer color your apps ≤5 14
10
Neon Icon Changer App - Glow App Icon Design glowing app icons ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
do a barrel roll 61 36 250+ 173
delta 59 69 250+ 23
a.p.e.x 58 3 248 31
ícones 56 6 250+ 121
icones 56 6 250+ 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barrel Roll the barrel roll 38 30
2
Spiral Roll rroll 56 52
3
Rolling icons - App and photo icons funny icons 19 5
4
Rolling Icon - 3D Live Wallpaper & Launcher 2020 icon wallpapers 16 7
5
Rolling Icon Launcher 2020 rolling icon launcher 2020 ≤5 9
6
Rolling Icon - 3D Live Wallpaper & Launcher 2020 gravity tweak ≤5 26
7
Gravity launcher, Rolling icons, photos rolling icons - app and photo icons 2019 ≤5 7
8
Guide For Spiral Roll Game spanner roll game ≤5 30
9
Color Roll 3D carpets 50 15
10
Guide For Spiral Roll spirol 7 29

These five keywords: “do a barrel roll”, “delta”, “a.p.e.x”, “ícones”, “icones”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Barrel Roll”, “Spiral Roll”, “Rolling icons - App and photo icons”, “Rolling Icon - 3D Live Wallpaper & Launcher 2020”, “Rolling Icon Launcher 2020”, “Rolling Icon - 3D Live Wallpaper & Launcher 2020”, “Gravity launcher, Rolling icons, photos”, “Guide For Spiral Roll Game”, “Color Roll 3D”, “Guide For Spiral Roll”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “app icon”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “app icon