"apocalypse" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “apocalypse” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “puerto rico”, “myuhc”, “free games only”, “predictz”, “koi fish”, “clix”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “apocalypse” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword apocalypse from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
x men apocalypse 46 35 250+ 199
zombie apocalypses 34 16 250+ 119
the four horsemen of the apocalypse 33 46 250+ 238
scouts guide to the zombie apocalypse 31 17 247 120
post apocalypse 24 18 248 151

The search volume of the core keyword apocalypse in Google App Store reached 43, its difficulty level reached 55, and the number of apps related to it reached 249, among them, there are 104 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Idle Apocalypse apoclypse 50 32
2
Day R Survival – Apocalypse, Lone Survivor and RPG apocalypto 50 53
3
American Dad! Apocalypse Soon anerican dad 45 46
4
State of Survival: Survive the Zombie Apocalypse state 51 64
5
Apocalypse Survival Training - At Home Workouts apocalypse survival training ≤5 14
6
Buried Town – Free Zombie Survival Apocalypse Game 辐射:生存日记 ≤5 30
7
Idle Wasteland: Zombie Survival wasteland 31 28
8
Apocalypse Runner Free geometry runner free ≤5 29
9
☢ The Wanderer : A Post-Apocalyptic Survival apocalyptic 50 29
10
Live or Die: Zombie Survival live or die ≤5 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
jymbo 66 55 250+ 226
the walkers dead 63 34 250+ 141
the waliking dead 63 28 250+ 145
the walkimg dead 63 27 250+ 143
the dead walkers 63 30 248 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jumbo: Privacy + Security jumvo 66 55
2
DEAD TARGET: Zombie Offline - Shooting Games zombie games 46 32
3
Sniper 3D: Fun Offline Gun Shooting Games Free game free downloading 58 57
4
BLK - Meet Black singles nearby! blackwhole 50 25
5
Zombie Frontier 3: Sniper FPS zombies 54 45
6
Meijer meijer 55 44
7
Signal Private Messenger sgnail 77 50
8
Wish - Shopping Made Fun wiah 72 34
9
Galaxy Attack: Alien Shooter gàmes free 55 54
10
JAUMO Dating – Flirt With Local Singles juamos 70 30

These five keywords: “jymbo”, “the walkers dead”, “the waliking dead”, “the walkimg dead”, “the dead walkers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Jumbo: Privacy + Security”, “DEAD TARGET: Zombie Offline - Shooting Games”, “Sniper 3D: Fun Offline Gun Shooting Games Free”, “BLK - Meet Black singles nearby!”, “Zombie Frontier 3: Sniper FPS”, “Meijer”, “Signal Private Messenger”, “Wish - Shopping Made Fun”, “Galaxy Attack: Alien Shooter”, “JAUMO Dating – Flirt With Local Singles”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “apocalypse”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “apocalypse