"exercise" App Store Keywords Research Case | ASOTools
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"exercise" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “exercise” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “face book”, “goggle map”, “text”, “halloween”, “free videos downloader”, “ensy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “exercise” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword exercise from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kegel exercise 46 18 250+ 114
kegel exercises 46 13 250+ 110
kegels exercise 46 12 250+ 121
aerobics exercise 46 6 250+ 76
exercises 44 46 250+ 118

The search volume of the core keyword exercise in Google App Store reached 50, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 156 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Home Workout - No Equipment fitness 56 80
2
Lose Weight App for Women - Workout at Home loose 53 32
3
Lose Weight App for Men - Weight Loss in 30 Days mens 53 57
4
Lose Weight in 30 Days loose weight fast 50 12
5
Stretching Exercises at Home -Flexibility Training streching 50 14
6
Six Pack in 30 Days - Abs Workout workout abs 50 11
7
Lose Belly Fat in 30 Days - Flat Stomach exercícios para perder barriga 38 18
8
Arm Workout - Biceps Exercise arm 50 54
9
30 Day Butt & Leg Challenge leg 46 50
10
Buttocks Workout - Hips, Legs & Butt Workout butts 50 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
adidas 70 27 245 153
dafit 68 38 249 199
google glassroom 67 17 250+ 93
planet fittness 66 18 249 119
fitbit 65 32 249 159

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
adidas adidas yeezy 42 38
2
adidas CONFIRMED confirming 50 30
3
adidas Training by Runtastic - Workout Fitness App adidas training 23 21
4
adidas Running App by Runtastic - Run Tracker runnig 38 23
5
adidas GMR adidas gmr 14 35
6
adidas Headphones adidas headphones ≤5 30
7
Nike nike 76 34
8
PUMATRAC Home Workouts, Training, Running, Fitness puma 59 29
9
Foot Locker: Sneakers, clothes & culture footlockee 66 36
10
Nike Run Club nike run 45 26

These five keywords: “adidas”, “dafit”, “google glassroom”, “planet fittness”, “fitbit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “adidas”, “adidas CONFIRMED”, “adidas Training by Runtastic - Workout Fitness App”, “adidas Running App by Runtastic - Run Tracker”, “adidas GMR”, “adidas Headphones”, “Nike”, “PUMATRAC Home Workouts, Training, Running, Fitness”, “Foot Locker: Sneakers, clothes & culture”, “Nike Run Club”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “exercise”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “exercise