"anniversary" App Store Keywords Research Case | ASOTools
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"anniversary" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “anniversary” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “música reggaetón”, “minuteman”, “augmented reality”, “monster university”, “snes”, “metier”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “anniversary” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword anniversary from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
happy anniversary 51 10 250+ 25
wedding anniversary wishes 48 2 250+ 21
wedding anniversary 39 10 250+ 19
anniversary cards 31 4 250+ 39
anniversary card 31 4 250+ 32

The search volume of the core keyword anniversary in Google App Store reached 39, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 17 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Been Together (Ad) - Couple D-day aniversary 39 11
2
Anniversary Photo Frames -Anniversary Photo Editor anniversary photo frame 6 11
3
Wedding Anniversary Messages, Wishes & Images happy anniversary 51 10
4
Anniversary Video Maker With Music सालगिरह वीडियो ≤5 10
5
Name Photo On Anniversary Cake happy marriage anniversary cake ≤5 1
6
Happy Anniversary GIF enevarsari ≤5 2
7
Relationship Anniversary anniversary dates 6 5
8
Anniversary GIF animated anniversary ≤5 30
9
Anniversary Greeting Images acecam anniversary greetings ≤5 30
10
Happy Anniversary Cards anniversaries 51 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rstar 68 59 250+ 234
gta 62 30 250+ 177
bullied 56 22 250+ 130
bullies 56 19 250+ 118
grant the auto v 55 24 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grand Theft Auto: iFruit rockstar 49 36
2
RDR2: Companion red dead redemption2 56 35
3
Max Payne Mobile max payne 37 38
4
Grand Theft Auto III geta 3 41 28
5
Bully: Anniversary Edition bullied 56 22
6
GTA: Liberty City Stories grand theft auto liberty city story 33 19
7
Hollywood Stunts Movie Star adam sandler 38 48
8
Star Wars™: KOTOR kotor 34 38
9
RockStar Rington 2020 rockstar ringtone 19 30
10
Grand Theft Auto: San Andreas gta 62 30

These five keywords: “rstar”, “gta”, “bullied”, “bullies”, “grant the auto v”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Grand Theft Auto: iFruit”, “RDR2: Companion”, “Max Payne Mobile”, “Grand Theft Auto III”, “Bully: Anniversary Edition”, “GTA: Liberty City Stories”, “Hollywood Stunts Movie Star”, “Star Wars™: KOTOR”, “RockStar Rington 2020”, “Grand Theft Auto: San Andreas”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “anniversary”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “anniversary