"aniversario" App Store Keywords Research Case | ASOTools
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"aniversario" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “aniversario” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “itv news”, “ui online mobile”, “mimovistar”, “uhbvn”, “2020. games”, “furista”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “aniversario” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword aniversario from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mensagens de aniversario 61 10 250+ 86
convite de aniversario 36 10 248 91
aniversario de boda 31 8 250+ 63
saque aniversario fgts 2020 29 45 249 229
convite de aniversario infantil 23 5 249 82

The search volume of the core keyword aniversario in Google App Store reached 46, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Frases de Aniversário: Parabéns, feliz aniversário mensagens de aniversario 61 10
2
Frases de Feliz Aniversario Amor frases de aniversario de casados 16 5
3
Tarjetas de Feliz Aniversario tarjetas de aniversario 19 10
4
Parabéns, Feliz Aniversário parabéns 53 14
5
FELIZ ANIVERSÁRIO AMIGA FRASES E MENSAGENS parabens pra voce ≤5 30
6
Imagenes de Feliz Aniversario tarjetas de aniversario de bodas gratis ≤5 30
7
Feliz Aniversario mi Amor aniversario de novios 19 6
8
Feliz Aniversario Amor 2020 aniversario de novios 19 6
9
Feliz Aniversário Meu Amor comemorar namoro ≤5 19
10
Imagens Feliz Aniversário feliz aniversário com imagem ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
birthday wish 70 30 250+ 15
cumpleaños feliz 66 5 250+ 40
mensagens de aniversario 61 10 250+ 86
поздравить с днём рождения 61 7 250+ 93
поздравить с днем рождения 61 6 250+ 90

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Birthday Wishes Status and Quotes sharechat birthday wishes ≤5 2
2
Blessing Birthday Wishes & Prayer birthday wishes for one year old ≤5 30
3
Birthday Wishes & Messages birthday wishes and messages ≤5 30
4
Birthday cake with name and photo(Birthday Quotes) pasteles de cumpleaños 39 4
5
Birthday Wishes – Photo Video Maker with Music birthday wishes photo editor with music ≤5 4
6
Birthday Song With Name, Birthday Wishes Maker kushi tv sunnetwork.in ≤5 3
7
Birthday Wishes Images birthday images 43 9
8
Birthday Wishes happy birthday wishes with photo ≤5 30
9
Happy Birthday Insta DP : Complete Photo Editor happy birthday chart ≤5 30
10
Name On Birthday Cake - Video,Photo,Creater name on happy birthday cake 34 30

These five keywords: “birthday wish”, “cumpleaños feliz”, “mensagens de aniversario”, “поздравить с днём рождения”, “поздравить с днем рождения”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Birthday Wishes Status and Quotes”, “Blessing Birthday Wishes & Prayer”, “Birthday Wishes & Messages”, “Birthday cake with name and photo(Birthday Quotes)”, “Birthday Wishes – Photo Video Maker with Music”, “Birthday Song With Name, Birthday Wishes Maker”, “Birthday Wishes Images”, “Birthday Wishes”, “Happy Birthday Insta DP : Complete Photo Editor”, “Name On Birthday Cake - Video,Photo,Creater”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “aniversario”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “aniversario