"animals" App Store Keywords Research Case | ASOTools
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"animals" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “animals” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shadows”, “asia”, “air force one”, “autoestima”, “download instagram videos”, “facebooklite”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “animals” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword animals from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the sounds of animals 48 30 250+ 52
animals cute 46 16 248 122
wildanimals 43 5 250+ 84
spirt animals 39 19 250+ 133
extinct animals 39 9 250+ 66

The search volume of the core keyword animals in Google App Store reached 61, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 172 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Smolsies - My Cute Pet House pets 55 37
2
Pet World - My animal shelter - take care of them ani mates 50 32
3
Wolf Tales - Online Animal Sim spirits of the north 21 14
4
Animal Jam - Play Wild! animal 56 81
5
WildCraft: Animal Sim Online 3D kayleigh mcenany 55 60
6
Animals Quiz - Learn All Mammals, Birds and more! animais 43 23
7
Animal Warfare animal welfare 26 13
8
Rodeo Stampede: Sky Zoo Safari stamping 46 32
9
Hunting Clash: Hunter Games - Shooting Simulator hunter's games 29 30
10
Pet Hotel – My hotel for cute animals pet hotel 29 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
xatsap 90 30 249 237
pippa pig 70 17 250+ 167
peppas pigs 70 13 250+ 150
gfhbv 65 28 250+ 181
toger 65 27 250+ 194

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
2
Solitaire jeusc 53 30
3
Messages massaging 70 15
4
Children's doctor : dentist. dentists 63 6
5
Funny Quotes and Memes memes funny 60 30
6
Bubble Shooter Genies juegos de burbujas gratis 9 16
7
Free phone calls, free texting SMS on free number geratis 63 53
8
Face Changer haces 46 48
9
Wysa: stress, depression & anxiety therapy chatbot therapist 50 15
10
Wear OS by Google Smartwatch (was Android Wear) os 48 68

These five keywords: “xatsap”, “pippa pig”, “peppas pigs”, “gfhbv”, “toger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ZEDGE™ Wallpapers & Ringtones”, “Solitaire”, “Messages”, “Children's doctor : dentist.”, “Funny Quotes and Memes”, “Bubble Shooter Genies”, “Free phone calls, free texting SMS on free number”, “Face Changer”, “Wysa: stress, depression & anxiety therapy chatbot”, “Wear OS by Google Smartwatch (was Android Wear)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “animals”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “animals