"animal planet" App Store Keywords Research Case | ASOTools
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"animal planet" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “animal planet” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tocador”, “maicraf”, “kitties”, “new york city”, “spain”, “пин-ап”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “animal planet” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword animal planet from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
animal planet go 13 14 248 128
animal planet channel 9 5 248 69
kids paint & play animal planet discovery coloring ≤5 30 250+ 83
planet of zoo animal coloring book games for kids ≤5 30 250+ 74
billa animal planet ≤5 30 249 203

The search volume of the core keyword animal planet in Google App Store reached 44, its difficulty level reached 14, and the number of apps related to it reached 248, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Animal Planet GO animalplant 48 23
2
Animal Planets animalplant 48 23
3
Discovery GO - Watch 4,000+ Episodes and Live TV dplay 55 44
4
Animal Documentary Online animal discovery channel hindi mai ≤5 6
5
National Planet Earth HD planet erde 11 5
6
Animal documentary online documentary channels ≤5 5
7
Wild Animals - Documentary Online ???? documentales de animales 19 18
8
BILLA Animal Planet billa animal planet ≤5 30
9
Best Of Animal Planet animal planet free ≤5 30
10
Nat Geo TV: Live & On Demand national geographic's 51 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtub 100 54 250+ 210
uutb 100 46 249 200
youtuer 100 38 250+ 193
youutubee 100 36 249 184
you tube.com 100 33 250+ 208

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
YouTube TV - Watch & Record Live TV yo utibe 100 30
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
YouTube Studio youtubestadio 63 44
6
YouTube TV - Watch & Record Live TV you tuoby 100 30
7
YouTube Music - Stream Songs & Music Videos u tiube 100 30
8
YouTube Kids for Android TV мультиках 60 20
9
YouTube Music vevo 42 35
10
Free Music & Videos - Music Player for YouTube yutube free download 80 30

These five keywords: “youtub”, “uutb”, “youtuer”, “youutubee”, “you tube.com”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube TV - Watch & Record Live TV”, “YouTube Kids”, “YouTube for Android TV”, “YouTube Studio”, “YouTube TV - Watch & Record Live TV”, “YouTube Music - Stream Songs & Music Videos”, “YouTube Kids for Android TV”, “YouTube Music”, “Free Music & Videos - Music Player for YouTube”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “animal planet”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “animal planet