"ancestry dna" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ancestry dna” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “jobs hiring”, “wipe out”, “zions bank”, “first community bank”, “thicke”, “kira”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ancestry dna” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ancestry dna from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ancestry dna app ≤5 14 247 141
23andme - dna testing health u0026 ancestry ≤5 26 249 239
dna ancestry test country ≤5 23 249 229
gradient dna ancestry al test ≤5 22 250+ 214
gradient dna ancestry ai test app ≤5 20 247 195

The search volume of the core keyword ancestry dna in Google App Store reached 46, its difficulty level reached 23, and the number of apps related to it reached 248, among them, there are 127 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AncestryDNA - Genetic Testing ancestrydna 23 32
2
Ancestry: Discover your family history & origins ancestory 60 37
3
23andMe - DNA Testing : Health & Ancestry 23&me 50 47
4
MyHeritage - Family tree, DNA & ancestry search my heritage 44 30
5
Genomapp. Squeeze your DNA genotype 41 29
6
DNAlyzer - DNA Ancestry Gradient AI Test my ethnicity 21 16
7
FamilySearch Tree árbol genealógico 50 13
8
Ms Yvonne - DNA Ancestry & Cartoon Portrait geradent ≤5 25
9
Ancestry Academy ancestry academy ≤5 25
10
Am I related? DNA mouth swab & Face Testing paternity test 29 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
fobuk 100 30 249 244
nèlix 93 68 248 242
neflexi 93 30 250+ 22
netglixx 93 30 249 29

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “fobuk”, “nèlix”, “neflexi”, “netglixx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ancestry dna”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ancestry dna