"amber alert" App Store Keywords Research Case | ASOTools
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"amber alert" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “amber alert” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “plastic”, “bosses”, “buccaneers”, “leading”, “target registry”, “jeezy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “amber alert” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword amber alert from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
amber alerts 33 6 248 56
fake amber alert ≤5 19 248 169
amber alertgps ≤5 30 248 221
amber alert by dnzh ≤5 30 247 219
amber alert nederland app ≤5 30 247 203

The search volume of the core keyword amber alert in Google App Store reached 42, its difficulty level reached 6, and the number of apps related to it reached 248, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AMBER Alert alerta amber 16 18
2
Amber Alert and Missing Kids amber alert gps parent ≤5 16
3
Amber Alerts amber alerts 33 6
4
Amber Alert by dnzh amber alert by dnzh ≤5 30
5
FEMA fema 48 37
6
myAlerts threatened 39 33
7
Emergency Alert emergency alerts 21 6
8
AWS Amber Alert Demo amber alert by dnzh ≤5 30
9
Amber Connect amber connect ltd ≤5 30
10
Police Scanner, Fire and Police Radio multnomah county 34 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wather 100 32 250+ 189
traset 100 29 250+ 186
haberler 80 36 249 175
news 78 89 250+ 165
googke 74 49 247 214

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather Forecast & Snow Radar: The Weather Channel wheather 100 32
2
Weather forecast climas 100 32
3
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
4
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22
5
AccuWeather: Live weather radar & local forecast погоду 88 32
6
Weather forecast previsão do tempo 82 30
7
Weather & Clock Widget for Android 5 day forecast 36 21
8
Yahoo Weather 天气 48 28
9
Local Weather - Weather Widget local weather 43 30
10
Weather matteo priora ≤5 30

These five keywords: “wather”, “traset”, “haberler”, “news”, “googke”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather Forecast & Snow Radar: The Weather Channel”, “Weather forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, “AccuWeather: Live weather radar & local forecast”, “Weather forecast”, “Weather & Clock Widget for Android”, “Yahoo Weather”, “Local Weather - Weather Widget”, “Weather”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “amber alert”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “amber alert